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How to Market Your Business to Potential Employees

Your employees are the backbone of your business. Without them, you’re going to have a lot of work to do! When it comes to hiring, of course, you want the best people to work for you, but how do you convince them? Much like selling your products or services to potential customers, you also have to market your business to potential employees. As well as the HR department, the marketing department should also be involved in the recruitment process. With that in mind, below are four ideas to give your recruitment process a boost.

Examine Your Website

Your website is going to be the first port of call for any potential employees. If you haven’t already got a career page, get one! It’s not just a page where you can list the latest vacancies; instead, think of it as a way of informing potential candidates what it’s like to work for your company. Include achievements of current team members, fun activities that have been organized, seminars or conferences the team has attended and other relevant employee news.

Post Videos

When you’re posting the latest vacancies, include a fun video so that potential employees can get a feel for the company culture and a taste of your personality. Videos can also be used for conveying your company mission, core values, and vision. Ask your current employees whether they’d like to get involved and video them talking about what they love about your company.

Emphasize the Benefits Your Company Offers

It’s possible to make your business more attractive by offering certain benefits. These could include being able to work from home and flexible hours. There are many more unusual benefits you could offer: childcare or babysitting services, power naps during the day, or bring your own gadgets to work. It might be advantageous to find out what made your current employees accept their positions.

An employee survey is a great way to do this, and you’ll also be able to find out whether they have any suggestions to make things better. Inpulse is a company that can help with such an exercise. Giving your employees a voice and listening to what they’ve got to say also improves employee engagement.

Provide Ample Opportunities for Advancement and Professional Development

Nowadays, people tend not to be looking for a job that’s going to keep them busy for the next thirty years. Employees want a position that offers opportunities for advancement. They also want to be able to develop and acquire new skills. An incentive program is something else that’s worth considering as it gives prospective candidates something to look forward to when they join your business.

There are plenty of qualified people who could fill the role you’re advertising. It’s just a case of attracting them to your company. Spread the word about the vacancy far and wide, rather than just advertising in your local paper. There are plenty of online portals for advertising jobs, and people aren’t too concerned about relocating if the job is attractive enough.

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5 Safe Ways to Make Money from the Legal Cannabis Business

Legal cannabis is a billion dollar industry and one of the fastest growing sectors in the US economy. It’s also making new millionaires every day. However, since the legal status of cannabis is still unclear at the federal level, many would be entrepreneurs might still be unsure about making the jump. However, there are plenty of safe ways that you can profit from this industry directly or indirectly. Here are a few of them.

List Your Property on Bud and Breakfast

Marijuana related tourism is booming at the moment, and many companies are trying to capitalize on this trend. One of them is Bud and Breakfast. Bud and Breakfast works pretty much like Airbnb, with the sole exception being that your property has to be marijuana friendly. This could a fast and easy way to cash in on this growing niche if you don’t mind accommodating marijuana consumers.

Start a Weed Friendly Subscription Box

Subscription boxes are all the rage right now and are a great business model, making them a great way to bank on the cannabis dollar. You could start a subscription box service that provides various forms of paraphernalia like rolling papers, vaporizers, or pipes for instance. Or you could go for a service that provides unique snacks from around the world, or various pieces of marijuana related clothing and accessories.

Become a CBD Oil Distributor

Another thing you could do is start your own CBD oil distribution company. CBD oil is perfectly legal as long as it is sourced from industrial hemp and the THC concentration is less than 0.3%. If you choose to do this, though, it’s absolutely essential that you choose the right supplier, and know exactly what’s in the product. You could buy CBD distillate in bulk and repackage it, buy crude oil and extract it yourself, or start from whole hemp. Or you could use it to make CBD derived products as well.

Invest in Business Sectors that Benefit from Legal Marijuana

Another thing you could do is invest in stocks and companies that could benefit indirectly from legal marijuana. If you don’t want to invest directly in marijuana, or think marijuana stocks are overvalued, then you could invest in one of the many other industries that cater to either cannabis suppliers or users. One example is organic fertilizer manufacturers, or the companies involved in hydroponic growing equipment. Trading platforms like Motif will allow you to zero in on specific sectors and find various stocks that could benefit from legalization.

Offer Services to Suppliers and Dispensaries

Just like any sort of business, marijuana related businesses need help with everything from marketing, to SEO, and POS software solutions. If you have good knowledge of the business, you could provide anything from interior design services to marijuana market research, or special tax services catered to dispensaries.

Conclusion

There are tons of different ways anyone can make money from the legal cannabis industry without selling cannabis directly. All these options could help you make money safely and legally without having to deal with excessive regulation.

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What Is Inductive Sensor Technology and How Does It Work

 

Inductive sensors used to be expensive and required complicated circuitry, making them a less than favourable solution for widespread applications. In recent years, however, a surge in technological advancements has allowed for the production of inductive sensors with high levels of integration; thus, making it possible to adapt mainstream position sensor technology for various uses.

The historical application of inductive sensors was in industrial machines such as in counting the teeth of a gear or for contactless distance measurement. Because of the more complex assembly, inductive sensors such as those manufactured by http://www.positek.com were not common outside industrial-type applications.

Working principle

The primary working principle of inductance sensing begins with a tank circuit containing an inductor-capacitor assembly. The tank circuit receives power from an oscillator, and the inductor part of the device is fabricated using a sensing coil. When a metal object with conducting capacity is close to the coil, the object produces an eddy current which corresponds to the distance, size, and material of the object.

Applications

Modern inductive sensors have many applications. Perhaps the main advantage of using inductive sensors over other sensing technologies is the inherent ruggedness of the assembly. An inductive sensor is contactless, hence does not degrade when subject to vibration, dust, and corrosive materials. Specific examples of applications for this sensor technology are the following:

• Stop switches for various equipment
• Proximity detector for machines
• Detect intrusion within equipment chassis and rack
• Rotary measurement for flow turbines and anti-lock vehicle brakes
• Coil inductance measurement

These are only a few of the typical applications of inductive sensors in industrial settings.

Advantages of inductive sensing technology

Since inductive sensors are inherently robust, they are suitable for any application where the assembly is subject to harsh working conditions. Extreme temperature changes, underwater pressure, and high friction are some conditions that can easily compromise the performance of a sensor, but an inductive sensor can work optimally even when subject to these factors.

Non-contact inductive sensors tend to have a longer lifespan, which makes it an economical solution because it minimises the need for replacement. When it comes to performance parameters, an inductive sensor produces highly reliable, and accurate readings.

Possible drawbacks of using inductive sensors

Despite the superiority of inductive sensors, there are still challenges faced by engineers such as the limited sensing range. Apart from this, an inductive sensor is only suitable when the assembly is connected to a metallic object being measured.

In conclusion, inductive position sensing is one of the preferred methods of sensor technology used in the industrial sector. When it comes to machine automation, subsea applications, heavy equipment, process-control machines, and automotive sensing, inductive sensors provide a reliable solution as a robust device which can withstand extreme working conditions. Manufacturers continue to experiment in using new materials and designs to make inductive sensors a mainstream choice for other industries. In the meantime, it is safe to conclude that for industrial applications, inductive sensors are by far, one of the best position sensing technology options available today.

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How To Hire The Right Employees

Starting a business usually happens when one individual decides that they have enough knowledge, money, and expertise to do so. Ideally, after a little while, you will want to employ others so that you can delegate some tasks and concentrate on growing your business. This can be a difficult thing to do – you want to get the hiring process right otherwise it can be expensive and difficult to deal ineffective or unmotivated employees. Here are some of the ways that you can hire the right people from the start and quickly grow your business.

Get The Job Description Right

If you want to attract the right people who are going to work well in your company and do the job that you are hiring them to do, you need to get the job description right. Don’t forget to mention exactly what it is that you want them to do for you – and ensure that you mention any extras that will be useful too. That way, when you receive resumes and cover letters, you will be able to determine immediately who matches up to the skills, qualifications, and experience that you want.

Plan The Interview

Interviewing takes a lot of time for both candidate and potential employer, so it’s best to have a plan in place. That way, you won’t waste time and you’ll know exactly what you want to ask.

This is a massively important part of the hiring process because not only will you get to see what the candidate is like in regards to their work, but you will also be meeting them for the first time, and determining whether they will fit in with your business and your current team.

Planning will also give the candidate a good impression of you; you will seem organized and in charge. Therefore, if you do want to hire them, they will be more likely to want to take the job and work hard for you.

Even if you plan nothing else, the questions you are going to ask your potential hire are of paramount importance. The answers that are given are your chance to gain a true insight into the person you are interviewing, so coming up with the questions in advance and making sure that they are going to give you a complete overview.

A Practical Test

If you need your employee to be able to do something practical as part of their job, giving them a short test during the interview is a great idea. You’ll be able to see how they work under pressure, and if they really can do what they say they can. Show them some low cost PCB design software and see what they can make of (and with) it, for example, if you are hiring someone for your tech team. Ask them to create a spreadsheet, or to weld some metal together. You know what skills you are hiring them for, and that’s what you need to see evidence of. This can usually be done on a trail shift.

Hiring the right employees is a worthwhile endeavor that can improve your productivity, internal team work, and your overall company culture.

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An Impactful Display, Just a Click Away

There are many shops and markets that intent to sell the best of the products, but not all are successful in doing so. For a customer to understand the quality of your products there should be a competent display of your items. The recent understanding for the entrepreneurs is to showcase their products to the customers in a pleasant way. People walking on the streets should be able to apprehend the purpose and the products that a shop or a mall sells.

Importance of a custom display

In today’s day where all the malls have a beautiful display, it makes it becomes obvious for all the markets to have a well-planned display. It also creates an impression on the customers visiting the space for the first time. Customers may sometimes even buy products if the display is expressive enough. A custom display has an advantage of maximizing the exhibiting goals of the exhibitor. This allows the exhibitor to adopt any of his new ideas.

Expo marketing a solution for the ones striving for a good show display.

Expo marketing the leading website in custom trade show displays caters to its customers by trying to achieve a demonstrative display of their products and helps to make their business better than other businesses. From hundreds of designs to choose and many modular ideas, you can book the best design as per your preference.

According to the size of the spaces available expo market tries to achieve a good display as well as allows some clearance for a good workplace. They design malls showrooms and other industrial areas.

Expo marketing has won many awards and appreciation from people for its work. They try to give their customers everything they had expected from their space. They try to literally space lift an industrial area so that it has a beautiful ambiance as well as a welcoming vibe. The ratings by Google is about 4.9 stars. They have been leading among their competitors in providing custom trade show displays.

They have qualified designers who design spaces by collecting information about the brand. From discussing the theme color to interpreting the customer’s requirement these designers to manage to do it all.

How does the Expo marketing function?

Expo marketing works for all kinds of clients. The clients book an appointment and a date are fixed where the clients talk to some experts from expo marketing. They try and understand the client’s needs and vision regarding space. They then discuss different designs available to the customers. The customer can either choose from the displayed designs or can give some self inputs. Then they try to be as representative with their 3d models. The customers are always welcome to share some opinions about bettering the project or otherwise. Once the design and budget are finalized by the customer, expo marketing starts building the booth. This booth is almost like the 3d prototype.

Expo marketing has been the most dominating site among the rest. It has mainly gained its recognition due to the excellence they have in their work. From the best designers to the best budgets they fulfill all the criteria to be number one after all. Expo marketing has been gaining more momentum as they have begun to provide custom international displays as well. They have made many brands representative of themselves.

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How Confident Are The Global Elderly Population With Tech

Some of our grandparents are more down with the latest tech than other grandparents. They have smartphones, know how to browse the internet for the latest news and even have their Facebook accounts. But, does it depend on which country you live on whether the older population have confidents with the latest technology? Acorn Stairlifts, retailers of stair lifts look at the latest figures:

Internet
Nowadays, a lot of us couldn’t imagine life without internet access. You probably use it to read the latest news, check the weather forecast or use it hourly at work. But, is the older generation as reliant on the World Wide Web?

In the UK, research has showed that 41% of adults aged 75 and over had used the internet when they were asked. This illustrates a 20% increase since 2011, showing how widespread the internet has become over the past seven years.

Compared with the older generation in the US, figures show that 64% of over 65s were internet users in 2016. There was also a 46.4% growth reported in US internet users over the age of 55 from 2014 to 2017, with around half of American seniors say that they now have high-speed internet at home. This is a 4% increase on 2013.

Still, not everyone is using the internet yet, only 44% of those age 80+ said that they used the internet and 28% said they had a home broadband service.

Figures in Germany, showed that only 29.6% of mobile internet users were aged 50 and above in January 2017 and in France, 48% of people aged over 70 were internet users in 2016. Compare this to the 100% of internet users who were aged 12-17 and it’s clear to see the generation gap when it comes to getting online. In Belgium, 35% of the population that were aged between 65 and 74 admitted that they had never used the internet at all.

What about in Canada, where there are now more over 65s than under 14s? In 2019, experts forecast that 53.4% of over 65s will be internet users. And, in the technological hub of Japan, 44.3% of over 80s who accessed the internet said that they did so at least once a day, along with 48% of those aged 70-79.

Social Connections
For a lot of us, the internet is the main way that we stay connected with the rest of the world. Through Twitter and Facebook, people can read instantaneous news from their local area and worldwide. And, with downloadable apps, smartphone users can receive notifications of the latest headlines. Is the older generation accessing news in the same way?

21% of over 50s in the UK, said that they get their daily news from social networks. This could mean logging onto Facebook to see what the latest status’ are or checking what’s trending on Twitter. In the US, this number rose to 26% with 70% of older Facebook users saying that they log in to the site daily. In fact, there has been a reported change in the demographics of Facebook users — with the number of 12-17-year-olds who use the site declining by 9.9% in 2017.

Comparing with elderly people across Europe, only 9% of over 50s in Germany said that they get their daily news from social networks and 34% said that they get their daily news from the internet. In France and Italy, 13% of the mature generation stated that they went to social media sites for their news.

These figures in Canada seemed relatively high with 25% of over 50s heading over to social networks to find the latest headlines.

Smartphones and Tablets
We get instant access to the internet from our smartphones and tablets which enables them to be used widespread. Many of us have these tiny touchscreen devices at hand which can answer to our queries, connect us with friends and provide us with useful information at the tap of our fingers. Has the older generation realised the potential of these devices?

45% of over 55s in the UK used a smartphone in 2016. This seems like quite a significant figure, however, when you compare it to the fact that 97% of under 25s used a smartphone, it’s clear to see how age affects behavior.

32% of over 65s in the UK and 20s of over 8-s said that they owned a tablet computer and 19% said that they owned an e-reader.

It’s important for older people to reach out for help and direction using a new device. Around three-quarters of Americans over 65 said that the statement, ‘When I get a new electronic device, I usually need someone else to set it up or show me how to use it,’ describes them very, or somewhat well. Also, only 26% of older internet users said that they felt very confident.

Many assume that older people don’t understand technology and are not willing to learn how to use then, however findings have proven different. In fact, 58% of adults aged 65 and over said that technology has had a mostly positive impact on society. Of course, it can depend on annual income and disposable income as to whether an elderly person owns a smart device — 81% of older Americans who earned over $75,000 said that they owned a smartphone while only 27% of those who earned less than $30,000 owned one.

Banking
For many of us, we’ve welcomed technological advancements to help with banking and quick payments in stores and restaurants. With one simple tap of the debit card, something can be paid for instantaneously.

Barclay had said in UK, 20% of contactless users are 65 and over, which suggests that they are welcoming the new system. More people are jumping on board too, 55% of over 65s have used the tap to pay service, up 3% from 2016. Saga supported this research too, saying that one in five over 50s use their contactless cards up to three times per week.

So, as we’ve learned, the technological habits of the mature generation changes from country to country. Eventually, it’s likely that the majority of the older population will understand the benefits of technology and come to accept it as a way of life. In the meantime, younger people should be educating their elders on how to use the devices and how it could enhance their daily activities.

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A Non-Technical Guide to Categories and Applications of Sensors

 

Sensors have been instrumental in technological advancements for many decades now, and many conventional devices consist of sensors as a vital part of automation. In many ways, sensors help make life more comfortable, and most people are not aware of the importance of sensors in their daily lives. Take for example the opening and closing of elevators doors, the auto-rotate function of mobile phones, and the automatic function of street lights. All of these seemingly mundane items have sensors that are integral to how they work.

To understand what a sensor is, you’ll need to begin by identifying different sensor categories and their working principles. Sensors vary in sizes and measure various parameters. You’ll also distinguish them by the technology used by sensor manufacturers such as http://www.positek.com. Some manufacturers produce sensors using a non-contact or inductive technology, while others produce traditional sensors used for less rugged applications.

Identifying sensors according to application

Sensors measure different environmental parameters that impact an object or device. Whether used for controlling processes or as a safety feature, below are different sensors categories and their specific applications:

• Speed sensors. A car’s speedometer is a type of speed sensor used to detect how fast an object is moving. Other examples of speed sensors include Doppler radar and airspeed indicators. In industrial settings, a speed sensor helps in building a system that synchronises the speed of multiple machines.
• Temperature sensors. A temperature sensor is a device which produces a corresponding electrical signal to temperature. Similar to speed sensors, temperature sensors are also widely used in industrial applications. Controlling temperature is a vital function necessary for automation, quality control, and process safety.
• PIR sensors. A PIR sensor measures and detects infrared light within its field of view. These sensors detect the heat emitted by an object and use it to produce a specific output. The most common example of a PIR sensor is an electronic elevator door.
• Position sensors. Position sensors are a broad range of devices which are used to detect the movement or displacement of an object. The most popular type of position sensor is a linear sensor. Other examples include inclinometers and tilt sensors. Position sensors play a vital role in many industrial machines, even automobiles.

Although sensors are standard in everyday electronic devices, there are modern applications of sensors that are giving way to a promising future. Modern robotics would not be possible without sensors, and many studies are being conducted to harness the possibility of using robotics to improve human lives.

Undoubtedly, sensors will continue to shape technology as we know it today. Industrial machines used in food production, transportation, medical research, and pharmaceuticals significantly benefit from advanced forms of sensors with enhanced features and capabilities. Engineers are also experimenting with using different materials which make sensors more robust and durable while improving functionality. Today, sensors are used in some of the most rugged conditions to explore underwater ecosystems which can yield discoveries that will fuel the modern world in the years to come.

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Moving Your Business to Managed Cloud: What You Need to Know

Many brands today set aside a sizeable chunk of the operations budget for the development and installation of critical software. Cloud computing provides an alternative which allows your business to gain access to such software over the internet whilst also providing a robust and safe approach to data sharing and storage. Managed cloud brings a new layer of flexibility as it allows your brand to deploy cloud computing while the day to day management of the setups and systems are outsourced. This piece takes a look at important things you need to know about managed cloud.

Increased flexibility

With managed cloud computing, members of your staff can gain access to important software, data and systems from any part of the world to quickly complete important tasks. This can improve the overall productivity of your brand.

Various Options to Choose From

Regardless of the size of your business or your focus, you can find a tailor-made managed cloud computing solution. The three main categories of cloud computing are Software as a Service (SaaS), Platform as a Service (PaaS) and Infrastructure as a Service (IaaS). The option you choose will depend on your specific needs as a business.

More Efficient Budgeting

Setting up a data centre for your brand can be expensive. Apart from spending money on the purchase of the right equipment, you still need to find and retain the right experts for the installations and day to day management of the systems. With managed cloud computing on the other hand, you will be working with systems and technicians that are already in place. Additionally, managed cloud solutions providers charge based on the features you need, the memory space, storage space, number of users you have and other such metrics so you will only have to pay for the exact resources you need. This will allow you to better allocate your finances.

Enhanced Security

In many cases, managed cloud computing provides more robust security than what physical servers and data centres can offer. If laptops or hard drives are compromised in a physical data centre, company data can get into the wrong hands. In the era of GDPR, this could also come with sanctions and fines. Breaching the security in a physical data centre could be as simple as a break and entry. Breaching the security measures on a cloud computing platform, on the other hand, is more difficult.

Realistic Scalability

The only way for some brands to plan for future growth is to put things in place well ahead of time. On the computing front, this means buying more storage, servers, licenses and so on. Unfortunately, since there is no way to be sure about growth projections being met, this could mean putting down capital for resources that may not be used for a couple of years at least. Managed cloud computing deals with this challenge by allowing you to increase your capacity as a business by simply upgrading your package.

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How to Keep Money Matters From Stressing You Out

Money, although not everything, is a huge component of every part of your life. You need money to pay the bills, afford the bare necessities, and the things you want. Yet, for most adults, there’s always the constant struggle of managing it. There’s always the constant dread of debt, not having enough to pay the bills, falling short on supporting your family, or even the inability to afford a lifestyle you want. Though it may seem like the normal “life of an adult”, this constant struggle with money can quickly internalize wreaking havoc on your physical and mental well-being.

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Indonesia Insights – What to Look for When Considering Servcorp Virtual Offices

Those looking to try their hand at the virtual office should take a look at Servcorp’s virtual offices in Jakarta to see what it is like to have great IT support with amazing office support. Located downtown in International Financial Centre Tower Two, the office is smack dab in the middle of the city’s business district. This area not only provides you with access to great facilities, but it is also close to dining, transit, and other attractions in the city.

The difference between Servcorp virtual offices and others in the area is that your office will be in a centrally-located area, which can make an impression on clients. Servcorp virtual offices definitely offer businesses a break on getting office space in a premium location. If deciding to go with the Servcorp plan, you will be pleasantly surprised to find that the plan offers businesses with an array of impressive amenities.

Continue reading to learn more about the Servcorp virtual office in Jakarta and how this office format can benefit your business.

Basic Plan

The virtual office provides businesses with a reliable internet connection and access to meeting and boardrooms in the International Financial Centre. Your business essentially will have access to state-of-the-art meeting and boardrooms that house smart stations, which allow your business to complete a number of tasks during a meeting. Furthermore, most of these spaces also provide video-conferencing capabilities as well, so if you decide to hold a meeting that everyone cannot attend, video-conferencing is available for those in other locations.

The virtual office also comes equipped with office support, which includes secretarial and IT support. The office support can help your business with the everyday tasks associated with answering calls, taking messages, and receiving clients at the front desk. Finally, IT support can answer any of your questions related to setting up and maintaining your front office.

Finally, the offices in the building are maintained by custodial staff. If you happen to come into the space, you will never be met with an untidy space, as the buildings are well-maintained. Those using the virtual office will find that space managers place a priority on making sure the space reflects the environment in which it exists.

Other Amenities

Your virtual office comes with a variety of amenities. For one, the virtual office plan will allow you to use both coworking spaces and private offices on a limited basis. Not only do you get office support, but you also get the advantage of being able to access an after-hours answering services to retrieve calls.

The Benefits Of The Office In Jakarta

The virtual office has many benefits for professionals working in the city. For one, it can eliminate some of the time spent in traffic moving in and out of the city, which can make for a more productive day. Also, your virtual space allows you to have all of the functionality of a brick-and-mortar office without the expense that comes from occupying office space on a monthly basis.

Then, there are all of the functions of the online landscape. Businesses can communicate, can perform a range of tasks, and can help you find contractors all through the virtual office. Finally, the virtual office is one of the easiest ways to transition office space simply because of its flexible leasing plans.

The Servcorp Platform

Servcorp virtual offices can help you fit out your office space in Jakarta. Furthermore, it can provide your business with the tools that can make remote work seem like working in a traditional office. Finally, with all of these tools, you will find that working in the online environment while accessing onsite resources will help your business greatly.