Monthly Archives: February 2019

How to Market Your Business to Potential Employees

Your employees are the backbone of your business. Without them, you’re going to have a lot of work to do! When it comes to hiring, of course, you want the best people to work for you, but how do you convince them? Much like selling your products or services to potential customers, you also have to market your business to potential employees. As well as the HR department, the marketing department should also be involved in the recruitment process. With that in mind, below are four ideas to give your recruitment process a boost.

Examine Your Website

Your website is going to be the first port of call for any potential employees. If you haven’t already got a career page, get one! It’s not just a page where you can list the latest vacancies; instead, think of it as a way of informing potential candidates what it’s like to work for your company. Include achievements of current team members, fun activities that have been organized, seminars or conferences the team has attended and other relevant employee news.

Post Videos

When you’re posting the latest vacancies, include a fun video so that potential employees can get a feel for the company culture and a taste of your personality. Videos can also be used for conveying your company mission, core values, and vision. Ask your current employees whether they’d like to get involved and video them talking about what they love about your company.

Emphasize the Benefits Your Company Offers

It’s possible to make your business more attractive by offering certain benefits. These could include being able to work from home and flexible hours. There are many more unusual benefits you could offer: childcare or babysitting services, power naps during the day, or bring your own gadgets to work. It might be advantageous to find out what made your current employees accept their positions.

An employee survey is a great way to do this, and you’ll also be able to find out whether they have any suggestions to make things better. Inpulse is a company that can help with such an exercise. Giving your employees a voice and listening to what they’ve got to say also improves employee engagement.

Provide Ample Opportunities for Advancement and Professional Development

Nowadays, people tend not to be looking for a job that’s going to keep them busy for the next thirty years. Employees want a position that offers opportunities for advancement. They also want to be able to develop and acquire new skills. An incentive program is something else that’s worth considering as it gives prospective candidates something to look forward to when they join your business.

There are plenty of qualified people who could fill the role you’re advertising. It’s just a case of attracting them to your company. Spread the word about the vacancy far and wide, rather than just advertising in your local paper. There are plenty of online portals for advertising jobs, and people aren’t too concerned about relocating if the job is attractive enough.

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5 Safe Ways to Make Money from the Legal Cannabis Business

Legal cannabis is a billion dollar industry and one of the fastest growing sectors in the US economy. It’s also making new millionaires every day. However, since the legal status of cannabis is still unclear at the federal level, many would be entrepreneurs might still be unsure about making the jump. However, there are plenty of safe ways that you can profit from this industry directly or indirectly. Here are a few of them.

List Your Property on Bud and Breakfast

Marijuana related tourism is booming at the moment, and many companies are trying to capitalize on this trend. One of them is Bud and Breakfast. Bud and Breakfast works pretty much like Airbnb, with the sole exception being that your property has to be marijuana friendly. This could a fast and easy way to cash in on this growing niche if you don’t mind accommodating marijuana consumers.

Start a Weed Friendly Subscription Box

Subscription boxes are all the rage right now and are a great business model, making them a great way to bank on the cannabis dollar. You could start a subscription box service that provides various forms of paraphernalia like rolling papers, vaporizers, or pipes for instance. Or you could go for a service that provides unique snacks from around the world, or various pieces of marijuana related clothing and accessories.

Become a CBD Oil Distributor

Another thing you could do is start your own CBD oil distribution company. CBD oil is perfectly legal as long as it is sourced from industrial hemp and the THC concentration is less than 0.3%. If you choose to do this, though, it’s absolutely essential that you choose the right supplier, and know exactly what’s in the product. You could buy CBD distillate in bulk and repackage it, buy crude oil and extract it yourself, or start from whole hemp. Or you could use it to make CBD derived products as well.

Invest in Business Sectors that Benefit from Legal Marijuana

Another thing you could do is invest in stocks and companies that could benefit indirectly from legal marijuana. If you don’t want to invest directly in marijuana, or think marijuana stocks are overvalued, then you could invest in one of the many other industries that cater to either cannabis suppliers or users. One example is organic fertilizer manufacturers, or the companies involved in hydroponic growing equipment. Trading platforms like Motif will allow you to zero in on specific sectors and find various stocks that could benefit from legalization.

Offer Services to Suppliers and Dispensaries

Just like any sort of business, marijuana related businesses need help with everything from marketing, to SEO, and POS software solutions. If you have good knowledge of the business, you could provide anything from interior design services to marijuana market research, or special tax services catered to dispensaries.


There are tons of different ways anyone can make money from the legal cannabis industry without selling cannabis directly. All these options could help you make money safely and legally without having to deal with excessive regulation.

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What Is Inductive Sensor Technology and How Does It Work


Inductive sensors used to be expensive and required complicated circuitry, making them a less than favourable solution for widespread applications. In recent years, however, a surge in technological advancements has allowed for the production of inductive sensors with high levels of integration; thus, making it possible to adapt mainstream position sensor technology for various uses.

The historical application of inductive sensors was in industrial machines such as in counting the teeth of a gear or for contactless distance measurement. Because of the more complex assembly, inductive sensors such as those manufactured by were not common outside industrial-type applications.

Working principle

The primary working principle of inductance sensing begins with a tank circuit containing an inductor-capacitor assembly. The tank circuit receives power from an oscillator, and the inductor part of the device is fabricated using a sensing coil. When a metal object with conducting capacity is close to the coil, the object produces an eddy current which corresponds to the distance, size, and material of the object.


Modern inductive sensors have many applications. Perhaps the main advantage of using inductive sensors over other sensing technologies is the inherent ruggedness of the assembly. An inductive sensor is contactless, hence does not degrade when subject to vibration, dust, and corrosive materials. Specific examples of applications for this sensor technology are the following:

  • Stop switches for various equipment
  • Proximity detector for machines
  • Detect intrusion within equipment chassis and rack
  • Rotary measurement for flow turbines and anti-lock vehicle brakes
  • Coil inductance measurement

These are only a few of the typical applications of inductive sensors in industrial settings.

Advantages of inductive sensing technology

Since inductive sensors are inherently robust, they are suitable for any application where the assembly is subject to harsh working conditions. Extreme temperature changes, underwater pressure, and high friction are some conditions that can easily compromise the performance of a sensor, but an inductive sensor can work optimally even when subject to these factors.

Non-contact inductive sensors tend to have a longer lifespan, which makes it an economical solution because it minimises the need for replacement. When it comes to performance parameters, an inductive sensor produces highly reliable, and accurate readings.

Possible drawbacks of using inductive sensors

Despite the superiority of inductive sensors, there are still challenges faced by engineers such as the limited sensing range. Apart from this, an inductive sensor is only suitable when the assembly is connected to a metallic object being measured.

In conclusion, inductive position sensing is one of the preferred methods of sensor technology used in the industrial sector. When it comes to machine automation, subsea applications, heavy equipment, process-control machines, and automotive sensing, inductive sensors provide a reliable solution as a robust device which can withstand extreme working conditions. Manufacturers continue to experiment in using new materials and designs to make inductive sensors a mainstream choice for other industries. In the meantime, it is safe to conclude that for industrial applications, inductive sensors are by far, one of the best position sensing technology options available today.

How To Hire The Right Employees

Starting a business usually happens when one individual decides that they have enough knowledge, money, and expertise to do so. Ideally, after a little while, you will want to employ others so that you can delegate some tasks and concentrate on growing your business. This can be a difficult thing to do – you want to get the hiring process right otherwise it can be expensive and difficult to deal ineffective or unmotivated employees. Here are some of the ways that you can hire the right people from the start and quickly grow your business.

Get The Job Description Right

If you want to attract the right people who are going to work well in your company and do the job that you are hiring them to do, you need to get the job description right. Don’t forget to mention exactly what it is that you want them to do for you – and ensure that you mention any extras that will be useful too. That way, when you receive resumes and cover letters, you will be able to determine immediately who matches up to the skills, qualifications, and experience that you want.

Plan The Interview

Interviewing takes a lot of time for both candidate and potential employer, so it’s best to have a plan in place. That way, you won’t waste time and you’ll know exactly what you want to ask.

This is a massively important part of the hiring process because not only will you get to see what the candidate is like in regards to their work, but you will also be meeting them for the first time, and determining whether they will fit in with your business and your current team.

Planning will also give the candidate a good impression of you; you will seem organized and in charge. Therefore, if you do want to hire them, they will be more likely to want to take the job and work hard for you.

Even if you plan nothing else, the questions you are going to ask your potential hire are of paramount importance. The answers that are given are your chance to gain a true insight into the person you are interviewing, so coming up with the questions in advance and making sure that they are going to give you a complete overview.

A Practical Test

If you need your employee to be able to do something practical as part of their job, giving them a short test during the interview is a great idea. You’ll be able to see how they work under pressure, and if they really can do what they say they can. Show them some low cost PCB design software and see what they can make of (and with) it, for example, if you are hiring someone for your tech team. Ask them to create a spreadsheet, or to weld some metal together. You know what skills you are hiring them for, and that’s what you need to see evidence of. This can usually be done on a trail shift.

Hiring the right employees is a worthwhile endeavor that can improve your productivity, internal team work, and your overall company culture.