3 Tips for Marketing Your Massage Business
Starting a business that provides wellness and relaxation can be incredibly lucrative. This is because regardless of what year it is, or what kind of economic climate we’re in, people will always have sore muscles and stress they rely on massage to heal. And while word of mouth alone may have once been an acceptable way to find massage clients, nowadays, it’s an incredibly competitive market, and as such you’ll need to expand your marketing methods.
If you’re in the process of trying to get your massage business off the ground, here are some of the best tips for marketing yourself.
Establish an Online Presence
Nowadays, one of the first places people turn to when they’re looking for anything from a club sandwich to a massage is Google. That’s why you want to make sure that your business is at the top of search results when people are looking for what it is that you’re selling.
From adding your business to Google, to creating a page on Facebook, make sure that you’re as visible as possible. Because the more visibility you’ll have, the more potential customers you’ll have— not to mention you’ll increase your credibility. In today’s digital age, the more followers you have, the more you look like a legitimate business.
The way that you generate followers is by posting attractive, relevant, and shareable content that will naturally attract people to your page and keep them coming back for more. Remember, building a following is something that will take a consistent effort over time. It’s not something that happens overnight, so be patient with the process and stay diligent!
Start a Referral Program
One of the most powerful forms of marketing is referrals. Encourage your existing clients who are happy with their service to refer their friends and family by offering an incentive. This could be anything from add-ons to discounted sessions.
The idea is to keep your clients motivated to continue spreading the news about you. The great thing about referrals is that they are a win-win. They encourage new customers to purchase from you, while also strengthening your relationships with existing ones. And any successful business knows the importance of prioritizing both current and future clients— not just one or the other.
People love a great deal! This is why websites like Groupon are so wildly successful, and businesses depend on them to bring in a new wave of clients. Offering a special promotion or discounted rate to first-time clients is a great way to get started.
Unlike other products and services, massage is something that encourages people to come back. It’s not something like a refrigerator that you buy once every 10 years— massage is a pleasant wellness service that encourages client loyalty and returning customers if you can manage to get it right.