3 Biggest Mistakes Your Business is Making on Social Media

A simple Google search will lead you to plenty of articles explaining all the things you should do to increase your social media following. After all, social media has become one of the most important tools for businesses looking to reach a broader audience. However, what may be less apparent for businesses and less accessible is a list of things you should not be doing.

The truth is that many of us are making mistakes when it comes to our social media strategies that we may not even realize. Social media marketing can be tricky, and even well-intentioned businesses with a so-called “strong” strategy in place can fall victim to some of the most common mistakes. If you’re a business who’d like to see your social media efforts paying off more, then here are some of the mistakes that might be ultimately hindering the results you’d like to see.

Inconsistency

Statistics show that social media accounts that post regularly on a consistent schedule have a higher engagement rate. Irregular posting leaves your audience confused and not sure when to come back for what they need. It’s vital to create a schedule and lay out everything that you would like to post for the week.

From posting a video about an RTA Outdoor Kitchen to sharing an informational article, there are all sorts of ways you can provide valuable content for your audience. Nowadays, there are multiple apps that can post for you. It’s as simple as “setting it and forgetting it,” and your posts will automatically go up on a schedule of your choosing.

That way, you don’t have to worry about remembering when to post. You can set your schedule according to when your audience is most active on social media, increasing your chances of them seeing your post and reacting.

Ignoring Comments

One of the biggest mistakes that businesses make is believing that social media is a one-way conversation. Unlike traditional advertising, social media is an exchange between a business and its audience. In other words, you need to get a conversation going. If your followers comment on your post, always reply and encourage communication. This will foster a meaningful connection with your audience, and increase your brand loyalty. After all, when someone feels like they’re directly connected to a business they feel appreciated by and loyal to that brand.

Neglecting Visuals

Social media is all about visuals. Blocks of text are out, and flashy, appealing, and clean visuals are in. Take the time to carefully curate your content so that it’s more likely to catch people’s eye as they scroll. From your logo to your color scheme to the photos you post— the visuals you choose will make a big difference in your engagement.