Tips for Using Instagram to Grow Your Business – SimplyGram Reviews
Instagram is a powerful social media platform that can be used to promote your business. However, it is a newer platform and one that is less straightforward than, say, Facebook or Twitter. Because of this, many businesses aren’t using Instagram as much as they could be. According to sites like SimplyGram Reviews, this is a huge mistake.
Here are some tips for using Instagram to grow your business.
Focus on Quality Posts, Not Quantity
Instagram is not like Facebook or Twitter, where you can post hourly. Because there are only images on Instagram, every post counts more than it would if it were text-based. If you’re bombarding people with one hundred posts a day, they’ll ignore the majority of them and just unfollow you.
Instead, focus on making every post count. Post one or two times a day if it’s an account that focuses on selling products to customers, but for other types of accounts such as restaurants, fashion brands, etc., posting 10-20 posts per day is not unreasonable. It will take time to build up your follower base, but the number of posts per day can increase accordingly once you do.
Post Engaging Images with Little or No Text
According to experts, this is where Instagram really stands out from the rest of social media platforms. On Facebook and Twitter, people are used to reading through text-based posts before they decide whether they want to read it all the way through. However, on Instagram, people are expecting images with minimal amounts of text. Even if you post an image that has your company logo or tagline at the bottom, you should still include more images than text.
This is because photos communicate much faster than words can. If you want to convey a message quickly and efficiently, look for stock images like those offered by Snappa. The best ones include large, high quality images that can stand alone without any additional text. That way, you won’t have to stretch your point with long blocks of copy. Avoid Brand Pitches
Use Hashtags Effectively
Hashtags play a big role on Instagram and allow you to grow your reach. However, if you’re using hashtags for everything, it will be too much, and people will not engage with your content.
When choosing hashtags, focus on those that are relevant to the image you post and use between one and four of them per post. If users click on the hashtag and find it full of unrelated posts, they may choose not to engage at all. On the other end of things, if there aren’t many posts using that same hashtag, then its engagement rate is likely to be below as well.
Take Advantage of Instagram Stories
Stories play an important part in engaging with followers, both new and old. That’s why experts recommend taking advantage of Instagram Stories and using them frequently.
Just like Snapchat, you can use stories to share videos, photos, and quick text-based updates with your followers. Although the average person isn’t going to watch a ten minute video or read through 500 words of copy, they will watch your story all the way through as that is what it was designed to do.