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Starting a Business? Take Advantage of Outsourcing

If you’re a new business owner, outsourcing might seem taboo. It’s often associated with negative experiences with outside vendors or driving employment away from the local economy.

But the landscape of outsourcing is changing, and if you’re a new business owner, it could be highly advantageous. You don’t have to do everything in house, and those who do will find themselves in over their heads very quickly.

The Benefits of Outsourcing

Hiring employees in-house certainly has its perks, but there are many situations in which outsourcing simply makes sense.

The most common benefit is the cost. Outsourcing can be cheaper because you don’t have to pay salaries and benefits to in-house employees. You also need less office space to house those employees.

Because you must focus on every detail to get everything in place with outsourcing, you’ll also see greater efficiency in the workplace. Many outsourced employees often work remotely as well, which means they don’t have the distractions of an office and they can be more productive as a result.

Where You Can Outsource

You might be surprised at the number of things you can outsource to qualified professionals. Use this list as a launching point.

Facilities Management: Improving your work environment can be one of the best moves you make. A good environment leaves a great impression on new customers, and it makes it a great place to work for your new company. You can breathe easy knowing that your building is in good hands and you can focus on work.

Marketing: This may be one of the most important aspects of your business, so why wouldn’t you want to hand it over to the pros? Let those who are experienced in the fields of content creation, advertising campaigns, SEO marketing, and many other marketing tasks take over.

Administrative Tasks: Hiring an in-house administrative assistant is expensive. It typically comes with benefits packages and other costs, but hiring a virtual administrative assistant is affordable and highly efficient. A pro in this field can handle many duties like answering emails, returning phone calls, scheduling appointments, and more so that you can magnify your skills and time in other areas.

Accounting and Finance: Many new business owners find themselves overwhelmed and confused by the financial side of the business. They know enough to get them through, but as their clientele grows, they find that financial experts can make the process go much smoother. Since finances are the most important part of the business when starting out, make sure you get that right with experts.

Consider outsourcing as a viable option when starting a business, and you’ll discover even more ways to economize when things are tight at the beginning.


A Guide to Filling Gaps Around the Home

There is nothing more frustrating than having a room in your home that is beautifully decorated and noticing a dent or hole in the wall. Maybe you have just moved into a new property, and it needs some fixings up. Whatever the situation you are going to want to fill the hole to restore it back to its former glory.

Preparation is Essential

As with most DIY and home improvement jobs, preparation is the most important first step. To start with you will just need to assess the damage to try and understand what level of repair is required. Once you have done this you can start working out the best way to fix the dent in the wall.

If you are only dealing with a light dent or scratch then it’s probably something you can deal with yourself by getting some supplies online or from the local hardware store. If you think the problem may be more serious and has impacted on electrical wiring or caused structural damage you will need to get a professional out right away to give you their recommendation on how to proceed.

Choose the Right Filler

Once you have fully assessed and understood what you are dealing with you will have a clearer idea about the tools and materials you are going to need to fix the problem. For a very shallow hole you might be able to just use some kind of mix-up wall filler and apply it with a smooth pallet knife or with a wallpaper scraper.

For holes that are slightly bigger or deeper where the filler will not be able to adhere on its own, you will need to buy some kind of mesh to help it stay in there.

The other option is to buy some expanding foam like that sold by Expanding foam is very easy to use and can fill some pretty substantial holes. It’s also a very versatile material and can be used in other places around the home. This includes filling gaps around pipes and poles, soundproofing and for filling cavities in the attic or in walls.

Sand to Complete the Finish

Once you have completed the filling aspect of the job you will want to ensure that it looks professional and is completed to a high standard. To get that smooth finish, you will need to purchase some fine sandpaper and gently sand away any bumps and scratches that may be present in the filler or foam.

Once you have got the surface nice and smooth, it will be ready for an application of paint or wallpaper. It’s important to let the filler or foam fully dry or cure before you start adding additional materials like paint to it. Some may take more than 24 hours to fully set so it’s best not to disturb it during this time. Once you have completed the job hopefully it will look just as it did before the dent, and no one will know an accident even happened.



As the online community rapidly grows, businesses and brands are building their online presence every minute. If you want your business or brand to survive and thrive in the world with the use of the internet, you need to apply PPC into your business strategy.

PPC means pay per click and it is a type of online advertising which is very active and profitable. Here are a few top leading digital marketers you should look out for, number 4 is the top player in this field.


Founded in 1988, Digivate concentrates on social media advertising, SEO (search engine optimization), content marketing, email marketing, custom development, web design, e-commerce, paid search marketing, conversion rate optimization, and PPC. They have proven strategies that will increase your revenue with the help of valuable content that audience are craving for by optimizing websites to reach an audience that will engage and convert.


Careful Digital Marketing Agency is based in London founded in 2017, They specialized in brand awareness and social media campaigns with a verified follower and audience engagement growth for any niche. They offer PPC, content creation, social media marketing, conversion rate optimization, email marketing, brand awareness, campaign planning, training, and consultancy services.


Growth Driver is a PPC Company based in London with a productive team of 10 employees. The Company was founded in 2016 and has a branch office in Los Angeles. They provide a friendly user web design, digital strategy, web optimization and conversion, branding and rebranding and PPC services.


Broadplace is an independent Digital Marketing Agency founded in 2005, in Leatherhead Surrey with the numbers of 51 to 200 employees and over 12 years of experience across all leading online platforms. Broadplace is named the best performing premier partner agency in the UK with Google. They specialized on content marketing that engages the audience and converts, campaign planning, social marketing, data analytics, conversion optimization, creative design, web design, custom web building (not templates) to fit a specific niche, tracking setup, digital strategy, and PPC. With their previous and current clients’ testimonies, Broadplace has proven to be a leading ppc agency in London.


Novi is a digital marketing agency founded in 2009, in the UK with their headquarter in Lancaster, Novi Digital also has branches in Leeds, Manchester, and London. It is a data-driven digital agency with a team of 18 providing PPC, on-page, and off-page SEO services to B2Bs, audience awareness, lead generation, training and consultancy for local and international campaigns.

Having the best help and digital support to keep your business or brand moving with the digital trend is the only way for your business to survive and be successful.

There is heavy competition in the market today no matter your niche or industry and to overcome such challenges you need a PPC strategy in your business and brand awareness, with the list above you have all you need to bring in a huge revenue that will increase your business extraordinarily.


Top 4 Tips on Starting a Home Improvement Business


It’s not hard to see why the home improvement industry continues to rise in popularity. After all, the vast majority of homeowners commit a substantial amount of resources to the betterment of their properties. And while some of the tasks that it entails are achievable through DIY, most require specialist services that can only be accomplished by trained professionals.

But despite how profitable this venture can be to pursue, there are a few things to consider before you start your home improvement business. So, to maximize the return on your investment, here are a few top tips that you should keep in mind.

Choose your niche

Before you establish your business, it’s crucial to define your market first and choose your niche carefully. After all, there are several areas of specialization within the home improvement industry, such as remodeling and restoration, and it’s not economical or feasible for a startup with limited resources to engage in all of them at the same time. And by sticking to a few to start, not only will you differentiate your business from your competitors, but you will also mitigate the chances of overextending the company too.

Invest in marketing

In any line of business, marketing is vital. And the home improvement industry is no exception. After all, no matter how excellent the services offered are, it won’t produce the desired profit if your target audience is unaware of your existence. More importantly, the industry is rife with competition too. And an investment in marketing services like the Local SEO Company West Palm Beach offers can go a long way toward generating the awareness and exposure that the business needs to secure its market.

Research your options

In the home improvement industry, the equipment and tools that a business has at its disposal can often determine its level of success. However, this doesn’t necessarily mean that you have to spend a small fortune in getting what you need. After all, profit margins will ultimately hinge on company expenses. So, before you start spending some money, always research your options first. In this way, you’re much more likely to find better deals and inexpensive alternatives and, as a result, increase revenue.

Don’t forget about insurance

While you may have the capital to establish the company, it’s essential to ensure that there’s enough for insurance too. After all, it’s impossible to operate a home improvement business without basic policies covered. And by taking the time to consult with a broker first, not only will you be able to get the insurance that the business requires but also keep yourself from spending on policies that are unneeded.

It’s easy to see the appeal of a home improvement business. With a consistently high demand for its services, it can guarantee sizeable returns. And by following the tips listed above, not only are you minimizing the chances of encountering problems and issues along the way, but you’re also far more likely to achieve the desired results as well.

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Quick Tips to Help Your Young Business Thrive

While it can take a substantial amount of effort to start a business, it is another thing entirely to keep it afloat in a fickle business landscape. It does not need to be said that trying to manage a start-up business can be challenging, and not every business owner is successful. That said, you do not have to suffer alone, as there are plenty of different methods to increase the odds of success, and to help your young business thrive.

There are different management platforms you can take advantage of

Business management software is not something that every new business owner tends to prioritise – which is a shame, as it can free up both time and resources, helping you to focus on other aspects of your business. Whether it has to do with asset management, communication between departments or a CRM system to make interactions with your customers easier, it is all about dealing with tedium. You might not feel like your business requires a management platform at such an early stage, but the earlier you can take advantage of such a service, the easier it will be to integrate as your business expands.

Your employees will dictate the success of your company

Some might think that incentivising the work of employees is something that can only be done as a business grows, but the truth is that it is necessary even for start-up businesses. If you put yourself in your employee’s shoes, would you be working hard if you knew that there was no incentive to do so? You would likely only do what you need to in order to get the job done, nothing more.

Your employees will likely do the same thing if your start-up business does not give them a reason to work hard. Acknowledge their efforts, and offer incentives to encourage them to give it their all. Having loyal employees early in your company’s life can dramatically increase the odds of success.

Maintain a social media account for your business

Last but certainly not least, it would be a good idea to have a social media footprint as soon as your business can get off the ground. No matter what industry you are operating in, having an account on a social media platform bridges the gap between company and consumer, giving you a chance to listen to feedback and to hopefully make changes for the better.

Having loyal supporters early on in the life of your business ensures that you always have a user base, and you would be surprised at how useful their feedback can be.

While managing a start-up business can be extremely challenging, it does not mean that you have to suffer through stress every step of the way. By utilising the methods above, you will not only minimise risk but also make things easier for you and those who work under you. Make use of management platforms, take care of your employees, and maintain a social media account.



Looking After Your Health This Summer: A Guide

Summertime in many parts of the world means a lot more fun as well as sun. For this reason alone, your health should be in tip-top shape. You want to have energy and stamina to participate in all of the summer festivities and to enjoy and participate in the company of people you love the most. In order to do this, you have to invest more in looking after your health and protecting and taking care of the body that carries you around.

The good thing about your health is it’s something that can be managed by merely adopting healthy habits. If you continue reading, you’ll find out how you can look after your health this summer.

Look After Your Skin

As the sun is (hopefully!) going to be shining, make sure you look after your skin. It is advised that everyone wears sunscreen no matter what your skin type or shade is. If you have ever wondered precisely why you should wear sunscreen, it protects you from the harmful radiation that comes from the sun. Also, it’s been said that sunscreen reduces your risk for skin cancer, sunburns, and aging prematurely. It’s safe to say that these are all great reasons to protect your skin!

When choosing a sunscreen, select one with “broad spectrum” protection so that you’re protected against both UVA and UVB rays. Make sure it has SPF 30 or higher as that determines the level of protection you’re going to get.

Get an Eye Checkup

You’re only born with one pair of eyes, so looking after them is a must. However, they’re a part of your body that are easy to take for granted, especially if you don’t wear glasses. Schedule an appointment to get your eyes tested as soon as possible. You can go to Jackson Davenport Vision Center to take an eye exam as well as get quality eyewear.

Some general eye care tips include wearing sun shades when in the sun, resting your eyes by getting enough sleep and eating lots of carrots amongst other vegetables.

Stay Hydrated

There is no better time to challenge yourself to drink more water than during the summer. This is when you’re most likely to suffer from dehydration, so keep bottles of water nearby. To remember to drink water, add flavor to it, especially if you have a sweet tooth. It could also help if you use an app like Daily Water Free or Daily Water to help track your intake. Lastly, have bottles of water at your desk, near your bedside, and anywhere else you tend to spend a significant amount of time.

Get a Checkup

It’s always nice to have a routine checkup with your doctor just to check base. You want to be sure that everything in your body is functioning as it should. If you haven’t had one recently, get a physical examination where your doctor will update your health history, check your vitals, and potentially take lab tests. If you’re experiencing anything unusual, don’t be afraid to mention it during your visit.


Is a Business Answering Service Better Than a Receptionist?

Unless your business requires a receptionist, you probably don’t understand the cost of having this person on the payroll, the training involved, and the resources that are required to keep this employee happy. Sure, a receptionist is a vital part of the team, but having one on staff could be doing your company more harm than good.

There is an alternative to a receptionist that you might not have considered: a professional

business answering service. A business answering service works basically the same way that a receptionist does, only that nobody is actually need in-house. There are pros and cons of not having a receptionist in the building, but the many benefits of an answering service make up for this.

In our honest opinion, yes, a business answering service is a better option than having a receptionist on staff. But no matter what we say, it is still up to you to make your own decision on this, so here’s what you need to know.

How does a professional answering service work?

When you invest in a professional answering service, you will still have someone answering your phones just as you would with a receptionist. However, this person will be in a remote location not actually within the confines of your office. But don’t worry, you’ll have complete access to this person and the ability to communicate via several channels.

Who will be the one answering the phone?

You will technically be considered a client of the answering agency and typically have a team of several individuals assigned to your specific case. These individuals have undergone an extensive training period from the agency, usually one that takes 12 weeks from start to finish.

They’ll also receive training about your personal company, how everything operates, and how to offer the best customer service for your customer base. Another perk is that you won’t ever have to worry about your receptionist needing vacation time. The agency will handle all of that, so you’ll always have someone to man the phones no matter what.

How much will this service cost?

We can’t give you an exact number since every answering service varies in cost. We can, however, tell you that a business answering service will cost a great deal less than having a receptionist staff member on the payroll. Think about it, how much would you be paying your receptionist each year? Probably somewhere around $28,000 depending on your location. On top of that, the company has to provide health benefits and other necessary compensation.

We haven’t even covered the other costs relating to keeping a receptionist on staff. You need to have an office space for this person, a desk, phones, office supplies, and anything else for this person to do the job effectively. With a professional answering service, you don’t have to worry about providing any of these things. Your call representative will receive everything from their own employer, who technically is not you but instead the answering service agency.


Things to Think About Before Hiring an SEO Firm

Let’s be honest, if your website isn’t showing up on the first page of Google results, you’re not doing yourself any favors. Even showing up low on the first page isn’t a great sign, and it probably means that a lot of potential customers have no idea that you exist at all. It doesn’t matter if you’re the best in the business, your opportunities for turning a profit are much lower than if you would show up as the #1 result.

This is why investing in search engine optimization could be the best thing you ever do for your company’s future. If you’re not a marketing guru and aren’t all that tech savvy, don’t even think about trying to optimize your website all by yourself. Dish out some cash on a top-rated SEO firm, it will be totally worth it.

Before spending the cash, however, there are a few things to think about and considerations that need to be made. Don’t be afraid to shop around for SEO agencies before you settle on the one for you. During the “shopping” period, be sure to ask each agency these questions to make sure it’s the right fit.

What SEO services do you specialize in?

The term SEO is not defined by one thing, but rather it is made up of many strategies. Ask the agency about the specific strategies they use and how it works. Some firms will only offer SEO content, while others will do everything from keyword research to website auditing. Even if you are in need of one service, it is always best to choose a firm that offers variety. This gives you the option to add services to your SEO plan later on.

What have your success rates been like?

This is an important question and one that you need an honest answer to. Getting an honest answer is the difficult part, since no firm will brag about failures in the field. You’ll be able to tell a trustworthy firm from a dishonest one though when you ask for a reference list and contact information of clients from the past. This means that the firm has nothing to hide and that past clients have probably had good experiences and a lot of success.

How much will this cost me?

Asking about cost should be done early on so that you don’t waste any precious time. You might even want to ask this first so that you can rule out the agencies that don’t fit the bill from the get go. It is very unlikely that the agency will offer up a set price since many of the services are offered separately from each other. However, you should be able to get a ballpark figure of the money you’ll be spending.

How long before I can expect results?

If you’re a believer of instant gratification, you might not love the answer to this question. SEO results won’t come about instantly. Some of the best agencies can get results in as little as 3 months, but you could be looking at 9 months to `1 year before you see a significant change. Don’t trust an agency that says you’ll see change within the first week, this is pretty much impossible.


5 Major Corporations Using the Powers of SEO in 2019

There is no question about the powers of search engine optimization and its ability to promote a brand. Some experts are saying that investing in SEO is the best thing a company can do to grow and see increased profits. Whether you believe that or not, you can’t deny the success that SEO can bring.

Still not so sure about it? Some of the world’s most reputable companies have gone from small startups to major corporations with the help of search engine optimization as one of their main marketing strategies.


You probably think that Starbucks has always been the Goliath of the coffee world against the smaller David coffee shops out there. In a way, it is not wrong to assume this since there are tens of thousands of Starbucks locations and pretty much everyone in the world is familiar with their signature mermaid logo.

However, getting to the top did not come easy for Starbucks. Just like anyone else, this coffee chain started as a one-stop shop in the heart of Seattle, and it took some effort to expand across the world. Starbucks doesn’t need SEO so much not since everyone knows the name without needing to visit the site, but at the start this corporation’s web presence was the key to growth, making SEO an essential marketing strategy for the coffee conglomerate.


There is literally no need to even leave the house anymore thanks to the services provided by Amazon. services as an online shopping portal that operates worldwide, and in certain places you can even order your groceries and have them delivered through Amazon. Just like Starbucks, Amazon had to work to get where it is today. SEO was definitely not the sole strategy used, but it played a major role.


Target: the ultimate retail store for everything from home decor to fashionware to groceries. Some people compare Target to the likes of Walmart, but you simply can’t beat the quality and style offered by retailers that are found throughout the aisles of Target. In order to beat out fellow retailers with a similar business model, the marketing team at Target goes above and beyond when it comes to optimizing its website – especially with the online shopping epidemic.


WholeFoods has recently broken into the grocery delivery service, which means customers can shop for groceries online and have them delivered to their doorstep within a few hours. This is completed through the Amazon shopping portal, but even so Whole Foods has really had to step up its online game. And how do you suppose they’ve done that? Through SEO of course.


It might come as a shock to you that the Google corp also has to invest time and money into search engine optimization strategic planning. Most companies perform SEO for the sake of trying to “please” Google and rank higher than competition. But just because Google is the king of all things SEO does not mean this major corporation can ignore it for their own business practices.


6 Benefits of Virtual Training Platforms for Businesses

Every business involves some sort of training procedures for both new employees and ones who have been working for the company for decades. Training employees on innovative business strategies, proper workplace conduct, or new software implementation is the best way to stay ahead of the game.

There are tons of virtual training platforms (VTP) available to help with any business-related training needs within the company. Using one of these platforms will not just make the lives of your fellow team members easier, it will keep you as a competitive key player in your industry. If that’s not enough, read about these 6 benefits of investing in a virtual training platform for your business.

VTP provides flexibility

Online platforms for job training purposes provide tons of flexibility that you won’t get from an in-person training seminar. With a VTP it is possible to complete the training anywhere, anytime as long as there is an internet connection. Getting everyone together and coordinating schedules is the biggest challenge of all, but a virtual platform makes this no problem whatsoever.

It offers mobility

This is essential since we are living in a world where mobility means everything. Online training and eLearning seminars that can be completed from any device, including a mobile one, are becoming the norm. All you have to do in order to access a VTP from mobile is register an account with the platform and sign in when you need to access it.

It builds a sense of community

It can be difficult to connect with fellow employees, even when you work in the same building. With a VTP you can connect any time with your team members and touch base at all hours of the day. Some companies say that investing in VTP helped to build a better sense of workplace community.

It helps with information retention

When a training is completed online, there is often better information retention than there would in for an in-person training session. There are a few reasons for this, the first being that the members of the training can refer back to the online training slides whenever they need to.

Maybe an in-person seminar also provides handouts that can be referred back to, but it is had to keep track of papers – it always seems as if you can’t find them when you need them most. With a VTP, you just need to remember your login information to access your account and find the training resources.

VTP programs provide constructive criticism

Some people don’t take criticism well, and it can also be difficult for the person dishing out the critiques. VTP programs work by giving criticism in a way that is easily handled and extremely constructive. Basically at the end of each training session, the trainees will be required to take a quiz. Any wrong answers will be thoroughly explained; it is easier for some individuals to take criticism from a computer rather than another person.

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