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4 Benefits of Content Marketing for Your Company

49% of survey respondents say that in the past year they’ve become more selective about what they give their attention to.

To keep up with changes like this businesses must adapt. In order to gain and hold people’s attention, the content you put out must be relevant and valuable.

Content marketing is all about doing just that.

Of the various types of marketing, it is one of the best for growing a company and increasing sales. In fact, there are almost endless benefits to creating content for businesses.

In this post, we’ll go over 4 of the biggest benefits of content marketing.

Keep reading to learn more!

1. Increase Your Visibility

If you utilize search engine optimization or SEO principles when creating your content it will help your site gain visibility. When done right it will help you to rank higher on search engines such as Google.

This way, when a potential customer searches for a keyword that you rank for, you will appear higher in the results. This helps to draw more traffic to your site which can lead to more sales.

The more consistent and optimized your business content is, the more visible you will be.

Additionally, using good SEO means you will have internal links in your content, that can help to keep potential customers exploring your site.

2. More Valuable Leads

Using content marketing not only draws more traffic to your site but will also provide your sales team with more qualified leads.

When someone comes to your site because of a google search that you ranked high for, they are usually already someone who is interested in your product or service.

You also have the benefit of including a call-to-action at the end of your content, which helps to direct people to contact you or to look at your product catalog. This is great for creating leads and moving potential customers through the sales funnel.

3. Targeted Content for Customers

Your content plan should include content for all stages in the customer journey, from the awareness stage through to retention. This allows customers to get answers to all the questions they may have and makes them more confident in their decision to make a purchase.

You should be sure to have a comprehensive content plan so you can cover all stages of the customer journey. Check out this blog to learn more about content planning.

4. Build Trust and a Reputation

Putting out consistent, valuable content helps to build trust and a reputation for your company. By publishing this content you can position your company as an industry expert which helps to build your company’s reputation.

Customers will have more trust in your company because you consistently put out content that is valuable to them without requiring anything in return for it. Through your content, you’re also able to communicate with your customers by answering their questions and interacting with them in the comments.

This will help to build trust with them but also helps build loyalty as well.

Enjoy the Benefits of Content Marketing Today

In today’s competitive market you have to do what you can to lead potential customers to your site and product. By using content marketing you can increase your chances of being found by potential customers.

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Why the Supply Chain is Breaking Down – Victor Restis

It’s no secret the supply chain is facing a major crisis, and the shipping industry is a key player. Shipping experts like Victor Restis and others say there are some major reasons for the crisis.

1) An Aging Fleet

An analysis of the shipping industry’s problems shows that one of its main issues is an aging fleet, which makes up about 60-70% of the world’s maritime transport ships. “Aged” means these vessels are 20 years old or more, and ship owners have been trying to get rid of them for some time.

2) Abandoned Vessels and Old Ports

Many ships and ports were abandoned because of the crisis. According to Restis, there are about 300 million deadweight tons (DWT) in old, abandoned vessels. If we take into consideration that only 1million DWT is enough to move one ship per day, then it’s easy to conclude that the industry has a 30-day supply of vessels – an extremely low number compared to historical standards.

3) A War Against Shipping Values

The value of shipping rates has been reduced by 45% over the past nine years; this is another issue hampering the shipping industry. It appears that many companies operating in the sector are not ready for the crisis, which manifests that they have no idea about the industry’s problems.

4) Over-regulation and a Global Crisis of Confidence

Many shipping businesses have been going through a global crisis of confidence, while over-regulation is also to blame for bringing down the sector. Experts say there should be dialogue between the regulator and the regulated in order to help fix things – not to add more regulations that will make things even worse.

5) The Supply Chain’s Dependence on Shipping

A significant issue affecting the global supply chain is its dependency on cheap, efficient shipping services. If all major industries depended on air transport instead of sea transport, we would face a huge problem: Many countries simply don’t have enough airports, so it wouldn’t be possible for them to provide enough aircraft. This issue has been the cause of oil crises in the past, and it could become a reason for a global economic recession.

6) Restricted Access to Credit

The shipping industry is also facing a lack of access to credit because banks are not willing to lend them money due to high risks. In fact, according to some experts, this is one of the reasons why the debt crisis in Greece came about – Greek shipowners were having trouble getting loans from European banks because these financial institutions considered their vessels as major collateral.

What Should Be Done?

Well, that depends on the country’s economy and other factors. If we take into consideration that there have been no big changes since 2008, then it might be time for the authorities to take more serious actions.

That’s why experts say the crisis of confidence is not only between the regulator and the regulated; it’s also among different parties, including regulators, shipping companies, and even banks. The financial problems in Greece are also affecting other European countries that have close business ties with Greece, which means that changes in the country could lead to global political instability.


How Student Housing of the Future Will Look – Nelson Partners

Student housing is changing with the times. What was once a place where students could come together to drink and party while their parents paid the bills has evolved into something more. University housing units are increasingly becoming hubs for interaction between college age students, faculty members, and the surrounding community. After all, colleges want to attract smart students, so they need to create an attractive environment. The advent of firms like Nelson Partners and others that specialize in student housing renovations shows that colleges are trying to create a community on campus rather than just a place for students to live.

So what does the future hold for college housing? Here are a few things we can expect to see:

More Dining Options

College dining halls have been closing, prompting colleges to open up catering businesses. In turn, this will cause a larger demand for on-campus housing because more and more students will be looking to take advantage of the increased food options. Increased demand for college housing means bigger buildings and more space for students. This increased density is a good thing because it will allow more young people the opportunity to attend college.

24-Hour Spaces

In order to accommodate demand from students who wish to have a place where they can socialize past curfew, colleges are going to start opening up spaces with 24-hour access. This could be anything from a bar on campus to a place where students can play video games. Colleges want to create places for their students, which is one way they can do it.

Café and Coffee Shops

With the recent popularity of Starbucks, Jamba Juice, and other such businesses, colleges are realizing that they need to get in on the action too. These stores provide more than just caffeinated beverages (although that’s not a bad thing). They also serve as inexpensive meeting grounds for students who wish to socialize or study together during the day. This will give campuses another space where people congregate and make friends…but don’t expect alcohol to be banned completely; we know how much college kids love cheap beer!

Technology Amenities

In recent times colleges have been moving towards free wireless Internet on campus. In addition to this, businesses like Google Fiber are making a dent in the student housing landscape by giving away gigabit-speed Internet for free for seven years! Now that students can get lightning fast speeds from which they can watch their favorite shows and download music, colleges will have to upgrade WiFi connections so people don’t complain about lack of bandwidth.

Open Space Designs

Another way colleges are trying to make their campuses more attractive is by allowing students to spread out. This means redesigning the existing housing units or building new ones that allow for more open space and less cramming everyone into one room. Some campuses like MIT and Purdue University boast impressive designs that take up entire city blocks, giving students ample space to roam around, relax and take it all in.

There will always be a need for college housing as long as there are higher education institutions; we can expect to see these types of changes throughout 2022 as schools try to compete with other colleges on campus amenities and tuition costs.

What Makes Real Estate So Profitable? – Eugene Bernshtam

The real estate market is booming, and it doesn’t seem to be slowing down anytime soon. More and more people are moving to big cities, boosting their economies. These cities are then growing outward from their centers, increasing the need for housing. This expanding market has created many business opportunities for investors like Eugene Bernshtam. It’s fairly easy to understand when you look at all the factors that add to success in this investment area. The following will explain what makes real estate so profitable:

Size Matters – The size of your property determines its value. In general, your property should be at least ten times larger than your needs. So if you have a family of five and want to buy a house or condo that’s big enough for everyone, you’ll need something 100 times bigger than what your family is going to use.

Location is Everything – Your location in a major city will determine your property value. You can be two blocks away from a major city’s prime location, and the value of your home will go up considerably. The closer you are to the center of the action, the more your property will be worth. This is why it’s important to consider the location of your property before you buy.

Neighborhood Income – Your neighborhood has an income average that affects your property’s value. If you live in a poor neighborhood, chances are your property won’t be worth much. But if you move to a higher-income neighborhood, your property value will increase because of the surrounding area’s income.

Population Zoom – While the real estate market is booming, be careful about where you buy. If your area’s population is growing at a rate slower than the national average, it’s unwise to invest your money in that area. This is because when new properties are created, there won’t be enough people to fill them up. However, if your neighborhood’s population is growing at a rate faster than the countrywide average, then it might be an interesting investment for you.

Inflation – Inflation is a huge boost that will add to the value of your property. Take advantage of inflation and buy while real estate prices are low. In other words, when people don’t have money, they’re forced to live in poor neighborhoods with little potential for increasing their property values. The more inflation we see in our country, the more people won’t be able to afford their homes, so they’ll have to turn to less expensive neighborhoods. That’s when you should strike and buy properties in that area for a great price.

Price It Right – Selling your property is one of the most important factors in determining is it profitable or not. If you price your property too high, buyers may pass you up for someone else who lowered their prices to get the sale. But if you price too low, your home might sit on the market for weeks and months with no offers coming in at all. Set a fair selling price that will attract buyers while keeping your property profitable.

Healing From the Pain of Past Abuse – Teal Swan

One of the most difficult things we can do during our healing is to see the abuse we suffered as a blessing in disguise. Relationship experts like Teal Swan can help you transform pain into joy.

It’s not easy to treat the abuse we have suffered as a blessing in disguise, especially when it is still so fresh in our minds. Likewise, it can be difficult to see how something that has caused us so much pain could be helpful to us. But this is where relationship experts say we need to start healing from the pain of past abuse.

Much like a scar left after surgery, we can look at the abuse we’ve suffered and see it as a reminder of how far we have come, something to be proud of instead of ashamed. By looking at that area of our life with gratitude for what happened, relationship experts say we can finally enjoy the benefits of past pain.

Looking at other people’s lives, especially successful ones, make it easy to see how they ended up where they are now because of their past experiences. Take Taylor Swift, for example; she had a difficult time with one man after another throughout her teenage years and early twenties before finding an older gentleman to be her boyfriend. Take J.K Rowling, who was once so poor she couldn’t afford to buy food for herself and had to rely on welfare to get by. Finally, there’s Oprah Winfrey, who was sexually abused as a child but went on to become an inspiration for women worldwide, encouraging them to rise above their pain and find their way to success. All three of these women suffered greatly in the past, but now they are role models for so many others. So it makes sense that their hardships didn’t just come out of nowhere; they made them who they are today.

If you take a look at your life, at the abuse you’ve experienced, it’s easy to see that you can’t have ended up where you are now just because of chance. Of course, it takes a lot of strength and courage to grow past the pain we’ve suffered, but according to relationship experts, there’s a funny thing about growth:

“When we stop fighting what is, extraordinary things happen.” – Alex Grey

Alex Grey is probably best known for her work as an artist; she has had numerous solo exhibitions of her artwork, and it’s been shown in museums worldwide. Alex was inspired by a spiritual experience when she was 16 years old. Shortly after, she started painting. Her artwork is a mixture of different styles, but most of it incorporates very intricate human bodies. Alex has said that her work is mostly about showing the interconnectedness of all living things, which she believes everyone needs to be reminded of sometimes. Her paintings are beautiful and powerful because they help us remember this truth.

The truth is, fighting against what is happening in your life won’t make you happy, and it won’t make you feel better. Even though we don’t always enjoy the pain we’re going through, trying to stop it from happening can be even worse. If we continue fighting against what’s true for us, we’ll only end up getting upset and not knowing why. Nowhere is this more apparent than in our relationships; when we try to hold on to someone that doesn’t want us anymore or stick with something that has long since stopped making us happy, we end up stuck in pain instead of moving on.


Christmas Desserts to Make Your Holiday Special – Javier Burillo

Chef Javier Burillo shares his favorite Christmas dessert recipes.


Curacao is delicious cookies made of flour, sugar, butter, and egg yolks with raisins mixed at the end. This delicacy is enjoyed on Christmas and New Year’s Eve.

The tradition of eating curacao during the holidays is that the fishermen used to make these cookies to send them as gifts for their families; their wives would put a letter inside it.

The recipe is as follows:

Ingredients: 2 cups sugar, 1 cup of butter, 5 egg yolks, 3 tablespoons raisins, 1 tablespoon bitter orange juice or rum.

Before getting started, prepare a plate with flour and wrap the curacao dough in plastic while still warm but stiff.

Preparation: Heat the stove at medium while stirring the margarine and sugar until dissolved to make a syrup; add one by one the yolks. Stir for about 10 minutes without stopping so that there are no lumps and the mixture becomes creamy; add raisins and bitter orange juice or rum. When the mixture starts boiling, remove it from the stove and stir vigorously for another ten minutes. When cold, take out of the pot and knead on a floured surface to make dough. Break off pieces and roll out each one with a rolling pin. Wrap the dough around the plate since it is very soft.

Makes 40 cookies.


Gingerbread is a delicious cookie made of flour, sugar, butter, egg yolks, cinnamon, anise seed, and ginger. The tradition of eating these cookies during the holidays comes from Germany, where people used them to celebrate Christmas or New Year’s Eve because they believed that these treats bring good luck for next year.

The recipe is as follows:

Ingredients: 1 cup sugar, 4 tablespoons margarine or butter, 3 egg yolks, ½ teaspoon aniseed powder or ground aniseed, ¼ teaspoon cinnamon powder or ground cinnamon, ¼ teaspoon ginger powder or ground ginger, 2 tablespoons flour, 1 tablespoon vinegar, 4 tablespoons cold coffee.

Before getting started, prepare a plate with flour and wrap the dough in plastic while still warm but stiff.

Preparation: Heat the stove at medium while stirring margarine or butter until dissolved; add sugar and stir for about 10 minutes without stopping so that there are no lumps and it becomes creamy; add yolks one by one making sure they do not get lumpy, aniseed powder or ground aniseed, cinnamon powder or ground cinnamon, ginger powder or ground ginger. When the mixture starts boiling, remove from stove and stir vigorously for about 5 minutes until it cools; take out of the pot and knead on a floured surface to make dough. Break off pieces and roll out each one with a rolling pin. Wrap the dough around the plate since it is very soft. Dip your fingers in flour and press down for them to take their usual shape; bend them as you would do with gingerbread men or women and decorate with icing snowflakes.

Makes about 24 cookies depending on their size.

Fruit Cake – Cornucopia

Although this fruit cake is made without alcohol that is usually added to help preserve cakes, this cake nonetheless keeps fresh until Easter, thanks to the curacao from Curacao Desserts Recipe. This fruit cake can be presented on any occasion but is most frequently served during Christmas time since people usually make them to give away as presents.

The recipe is as follows:

Ingredients: 3 eggs, 1 cup sugar, ¼ cup margarine or butter, 2 cups flour, 1 teaspoon baking powder, ½ teaspoon cinnamon powder or ground cinnamon, ½ teaspoon of aniseed powder or ground aniseed, ½ teaspoon cloves powder or ground cloves, ½ teaspoon vanilla, 1 cup of candied orange peel, 1 cup of candied citron or lemon zest, 2 tablespoons curacao.

Preparation: Heat the oven at 350 ºF while beating egg yolks and sugar in a bowl; add one by one egg whites, butter, or margarine melted in a small saucepan. Stir for about 10 minutes without stopping so that there are no lumps. Add flour and curacao one by one alternating between each other. Add candied orange peel or citron zest, cinnamon powder or ground cinnamon, cloves powder or ground clove s, aniseed powder or ground aniseed, vanilla extract.

Makes 2 medium-size fruit cakes, each one 5 inches diameter, and 2 ½ inches height.


The Basics of Medical Malpractice – Law Offices of Dr. Bruce G. Fagel & Associates

Medical malpractice is frequently misunderstood. There are many malpractice attorneys out there to guide you (like the Law Offices of Dr. Bruce G. Fagel & Associates), but the average person mistakenly believes that injuries caused by medical malpractice are limited to accidents made by medical professionals or to mistakes during surgery.

In reality, however, a patient can suffer any number of types of injuries from medical malpractice — from being given the wrong medication at the hospital to being misdiagnosed in your doctor’s office. Medical malpractice can be defined as the negligence of a doctor, surgeon, nurse, or another medical professional that caused harm to a patient.

For a case to be considered medical malpractice, it must involve the failure of a doctor to use the standard of care in the diagnosis and treatment of their patient. This means that if your doctor makes a mistake during surgery or gives you the wrong medication, they have breached their duty to the patient. It is by breaking this “duty” that a doctor becomes liable for medical malpractice.

By law, doctors owe two duties to each of their patients: the duty of care and protection. The first holds them accountable for the reasonable treatment of their patient; the second holds them accountable for protecting their patients from unreasonable harm.

This means that doctors must treat each patient with reasonable care and caution, using the same degree of knowledge and skill as any other doctor practicing in their specialty would use. If they do not, then they have breached their duty of care and are liable for any injury that results.

However, it is important to remember that the duty of care does not place an absolute requirement on the doctor. This means that doctors have a reasonable degree of leeway when treating patients — they can’t choose to use outdated methods simply because they prefer them. However, they must make a reasonable effort to keep up with medical advancements and procedures, as those are what other doctors now consider standard care.

In addition to the duty of care, doctors have another responsibility: to protect their patients from harm or further injury. In order for this duty to be breached, there must be evidence that the doctor’s actions or lack thereof led to injury or exposed the patient to a reasonable risk of harm. It is only in these circumstances that medical malpractice is established.

The biggest trouble most people have with understanding medical malpractice is that it does not necessarily involve “error” on the part of medical professionals. In fact, doctors are human, which means they are going to make mistakes from time to time. The difference between a medical error and a medical malpractice is whether the mistake falls below a reasonable standard of care — did another doctor, practicing in the same specialty under similar circumstances, have a reasonable degree of success? If so, then the case for malpractice can be made.

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What Tremors in Different Areas of the Body Mean with Joon Faii Ong

Dr. Joon Faii Ong is an expert on tremors and has helped many people with their ailments. He is the owner and CEO of GyroGear, a company specializing in various tremors equipment such as gloves and wrist braces to help those who suffer from tremors. Dr. Joon Faii Ong was kind enough to explain what tremors in different areas of the body can mean.

Arm Tremors

Arm tremors are usually associated with nerve damage. If you have arm tremors, it is most likely that the damage to your nerves is either at the brachial plexus or in your spine. However, the trouble with knowing which one of these is trouble is that there is no way of knowing for sure until you go to your doctor.

Leg Tremors

Leg tremors are usually caused by something to do with the nervous system, much like arm tremors. The difference is that leg tremors tend to be associated with cerebellum or cerebellar degeneration. In contrast, arm tremors are more commonly associated with brachial plexus or nerve damage in the spine.

Hand Tremors

The most common cause of hand tremors in older people is arthritis. However, in younger people, it is more likely that the trouble comes from a neurological condition such as Parkinson’s Disease or essential tremor, which can be hereditary and hereditary.

Eye Tremors

Eye tremors are usually associated with essential tremors, which can be hereditary. The tremors that occur in the eye are so small that they cannot be seen by the naked eye and only become evident during activities such as driving or using tools for work.

Neck Tremors

The most common cause of neck tremors is hyperthyroidism. Still, it could also be caused by a condition known as extrapyramidal system disorder, which is when there is something wrong with the brain’s ability to control both movement and posture.

Chest Tremors

There are two types of chest tremors – benign fasciculation syndrome or BFS, an overproduction of nerve cells in the spine, and the other being a tremor of the chest muscles. The only way to tell which you have is to go and see a doctor, but if it is BFS, then there isn’t much that can be done about it. In contrast, if it is a muscle tremor, this could indicate motor neuron problems brought on by autoimmune diseases such as amyotrophic lateral sclerosis or Alzheimer’s Disease.

Abdomen Tremors

As with chest tremors, there are two types of abdominal pains – BFS and a muscular tremor associated with motor neuron problems. But, again, the only way to find out for sure is to see your doctor.

Back Tremors

Back tremors tend to be caused by arthritis, which is why they are common in older people. However, it can also result from Parkinson’s Disease, motor neuron problems, or spinocerebellar ataxia, so the only way to tell for sure is to see your doctor.

What To Do If You Have One of These Tremors?

If you have tremors in any of these areas, the best thing to do is see your doctor. There may be something they can do to help you get rid of the tremor, which will improve your quality of life immeasurably. As for Dr. Joon Faii Ong, he says he uses his hands every day and needs them to be as steady as possible, so he is a big fan of GyroGear’s gloves which help prevent his hands from trembling.

Why You Should Hire an SEO Consultancy Firm for Your Business

When you operate a business, you need to ensure you have the right tools and equipment to run the business effectively. In addition, you need to make sure you have access to key services that could have a huge impact on your business success. In today’s digital age when the need for a strong online presence is paramount, SEO is one of the services you need to consider for your business.

Many businesses decide to use an SEO consulting firm to ensure effective SEO implementation that can help to achieve results. Turning to experts with years of experience, knowledge of the most effective techniques, and the skills to implement them means that your business could enjoy far greater success in what has become a digital world. In this article, we will look at some of the reasons you should hire an experienced SEO consultancy agency for your business.

The Benefits You Can Expect

In the digital age we live in today, a solid online presence has become vital for any business, and proper SEO implementation is an important part of this. Some of the benefits to hiring a professional to deal with this side of things are:

Proper Development and Implementation of SEO Strategy

With a professional SEO consultant, you can ensure the property development and implementation of an SEO strategy for your business. Proper SEO can have an impact on every aspect of your business, which is why it is so important to ensure it is done properly. Professionals can ensure everything is done by the book, and that the strategy is designed to maximise results for your business. It can affect everything from your rankings on search engine pages to your website visitor numbers, so the impact of SEO is huge.

Big Positive Impact on Business

When you have experts working on your SEO strategy, it can have a tremendous positive impact on your business. These professionals know everything there is to know about SEO and this means that your business can enjoy far greater levels of success. Using professionals means that you can benefit from the expertise and in-depth knowledge of experts who know exactly what needs to be done in order to benefit your business and increase your online visibility.

Saving Time for Your Business

Some business owners and managers decide to have a bash at SEO implementation themselves. However, without the most up-to-date knowledge, expertise, and skills, you can end up doing more damage than good – and you end up wasting a lot of your time doing something that has no impact or a negative one. Using experts in the first place will save you a lot of time and stress while also ensuring you get the results you desire.

Get Results with the Help of Experts

Finding an experienced consultant will ensure you get results when it comes to the growth and success of your business. These professionals can make all the difference when it comes to aiding your business in today’s competitive world.


4 Biggest Mistakes People Make When Building a Structure

Building a structure can be a lengthy process that when done incorrectly, can end up costing you a lot of money in the long run. In order to minimize development costs, it is important to know which projects you can handle on your own and which should be entrusted to the experts before beginning construction. To avoid making costly mistakes, keep in mind these four mistakes you can make when building a structure.

Rushing the Groundwork

In this context, groundwork refers to the foundation itself but also the planning that will take place beforehand. Seek out a contractor to draw up plans for you. This will allow you to decide which of the projects you will be able to take on yourself. If it all seems to be a bit out of your league, it’s best to leave this part to the experts. Don’t make the mistake of rushing things along – take your time and choose the construction company that has the most expertise in the type of structure you want to build. This will not only give you peace of mind but it will also prevent structure failure. Properly laid groundwork means your structure will stand the test of time.

Not Choosing the Right Location

Choosing the correct location is the first step in your construction journey. In the cases of commercial and residential properties, it is important to evaluate the neighborhood. You could even go so far as to canvas the area and speak with the people living and working there. The areas surrounding your new structure will play a role in the property value. Skipping this step could result in a decreasing value due to a poorly-chosen or inaccessible location.

Neglecting the Administrative Processes

Do your homework! There is lots of paperwork involved with building a new structure and you will need to acquire the appropriate permits. Consult your city’s website and make sure you have your ducks in a row before skipping to the next step. You will need licenses and permits for everything from leveling the ground to installing plumbing and electricity. Fill out the paperwork and abide by the administrative process set out by your local government in order to avoid hefty fines later on.

Skipping the Inspection

Once the structure has been built and the final touches are being added, now is the time to have your structure inspected by one, or a few different professionals. Again, this may vary depending on the type of property you have. Inspectors are not the bad guys, it is their job to make sure everything is up to code so that everyone in and around your new building is safe. After the inspection is complete there might be a few small changes to make. However, if you chose a trustworthy and knowledgeable contractor, these changes should be minimal. Any good contractor will already be familiar with the required regulations and will make sure your structure is up to code.