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Corporate Kindness – 5 Amazing Benefits To Creating A Culture Of Generosity In The Workplace

If you were asked to list the most valuable attributes for corporate success, generosity probably wouldn’t be the first to come to mind. While being generous with those in need is certainly virtuous, there’s a sort of unspoken rule that business is all about the profit margin, making generosity seem out of place. However, there are many benefits – even financial ones – to be gained from cultivating a culture of generosity in your workplace.

1. Employees feel valued

If you tailor your acts of generosity to suit the personal needs of your employees, you’ll see an incredible shift in office dynamics. Instead of giving standard corporate gifts, get to know your staff, their interests, loves, and needs. A beautiful travel coffee mug would be a careless gift to an employee who’s just given up coffee. However, it would show the office caffeine fiend that you care. Meanwhile, your employee who’s struggling through coffee withdrawals might appreciate a half-day off or a massage voucher!

2. Generosity and honesty go hand-in-hand

When you set a standard for generosity in the workplace, it flows into the attitudes of everyone who works with you. Generous people are more likely to share credit, give up their time to help colleagues, and lend their expertise when needed, even if it doesn’t serve them personally. This translates to a strong collective work ethic, free-flowing communication, and willingness to collaborate. In turn, this leads to greater productivity and innovative idea generation. Meanwhile, such selflessness can help cut down on the stress and the negative edge that self-interested competition can create in the workplace.

3. You’ll become a valued part of the greater community

Getting involved in philanthropic pursuits allows you and your employees to forge valuable relationships in the greater community. The poet John Donne once wrote that “no man is an island.” The same is true of businesses. Just as generosity and honesty go hand-in-hand, so do generosity and trust. In addition to the direct benefits of securing loyal customers through your contributions to the community, having an inspiring, philanthropic company vision allows you and your staff to feel that you’re part of something positive. The feeling of fulfillment and work satisfaction that arises from this is priceless.

4. Workplace conflicts will be drastically reduced

Full-time employees spend as much or more time with their colleagues as they do with their families. Given how easy it is for conflict to arise at home, it’s next to impossible to avoid it in the workplace. When a culture of generosity is fostered, the energy that was once funneled into conflict can be redirected. Ensuring new employees are given plenty of mentoring time, celebrating achievements and ensuring credit is given to those who deserve it will shift the focus of your workplace to a more team-driven dynamic.

5. Your employees will be healthier

Research shows that generous people reap massive physical and mental health benefits. While being generous with others has been shown to reduce stress and anxiety, there are even more benefits to be gained when people extend this generous attitude to themselves. If your employees are encouraged to prioritize their physical and mental wellbeing, they will bring more energy and emotional stability to work.

Create a workplace in which employees are encouraged to be generous with themselves, their co-workers, and the greater community. Your office will flourish into a place full of people who are genuinely happy to be there. A shared philanthropic purpose and ethos of valuing your needs and those of your co-workers is all it takes to boost morale and positively transform your workplace.

 

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Caught In A College Cash Crisis? 5 Money Hacks to Try Before Asking Your Parents for Help

 

Back to school season is upon us, and a lot of students are looking for tips on how to avoid going broke. This makes sense because as we get older, we develop a strong urge to become financially independent. Read on for five money hacks that’ll keep you financially secure, so you don’t have to ask mommy and daddy for help.

1. Take advantage of student discounts

One of the sweetest perks of being a student is that you get discounts for pretty much anything. This includes restaurants, movies, clothing stores, buses, and even bank accounts.

In fact, certain companies are even willing to offer small loans to students looking to bridge the income gap. That way, if you overspend one month, you’ll have enough to tide you over until the next. You can even save money on laptops and electronic repairs just by carrying your student card.

2. Stop blowing your money

Students are notorious for reckless spending. From late-night UberEats orders to Starbucks runs and video games, there are many ways in which you could be leaking money. It’s important to monitor your spending and see what you can cut out or substitute with cheaper alternatives.

You can still go out with friends on the weekends and enjoy the college experience. But if you’re going out, plan ahead and do your ‘pre-gaming’ at home, so you only need to buy one drink when you get to the club. Meal prep on the weekends so you’re motivated to eat at home instead of buying take-out. Be savvy when shopping and look out for promotions and discounts.

3. Budget

If you’re not spending within your means, you’re going to go broke and find yourself eating beans and toast real quick. The easiest way to budget is to work out how much you’ve got coming in each month from work, your student loan, and/or your parents.

Contrast this with how much is going out in the form of food, fees, books, etc. Work out the difference so you can set a realistic budget that you can live by. Consider using an online banking tool to help you stick to your budget. It’ll alert you each time you’re close to your spending limit and keep you from going into the red.

4. Make extra cash

Try and find ways to make extra money while studying. If you have a skill like music, writing, editing, hairstyling, or even designing websites, leverage it to make extra cash in your spare time.

Consider being a Resident Assistant (RA) so you can earn some money while studying. Some RAs even get free room and board or a discount to stay in the dorms. Granted, it’s a huge commitment because you’re going to have a lot of responsibility. But, it’ll look great on your résumé because it shows you have work experience. Plus, you’ll save so much money on your housing expenses.

5. Buy second-hand textbooks

One of the most expensive things you’re going to spend money on in college is your textbooks. You might need to buy more than ten books per semester, and the cost can really add up. One way to save is to buy your books second-hand from a student who’s a year ahead of you.

Alternatively, split the cost of buying textbooks with a friend who’s doing the same course. Make sure it’s someone who’s willing to share the books. Otherwise, buy them second hand from these websites.

Being a student is tough enough without having to stress about money. Apply these simple tips, and you’ll never go broke again!

 

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5 easy-to-overlook London landmarks worthy of your attention

When a trip to London is on the cards, you’ll more than likely have all of the big names on your to-do-list. There’s Big Ben, the London Eye, Buckingham Palace, The Shard and Nelson’s Column, to name but a few. However, as prestigious and as exciting as these landmarks may be, there are many others the capital has to offer that tourists often overlook.

Columbia Road Flower Market

So, you’ve heard of the Chelsea Flower Show, right? Well this East London flower market is a great opportunity to spice up your Instagram, and the perfect chance to explore Hackney. This flower market is as historic and as traditional as you can get, it’s brilliant all year round and its sheer popularity makes for a brilliant atmosphere. In the summer, the stalls are plentiful with sunflowers and at Christmas, berries and mistletoe line the streets with magnificent Christmas trees stealing the show.

Sky Garden

This is London’s highest public garden. This green space towers 155 metres above the city and offers stunning panoramic views of the capital’s biggest landmarks, including the Tower of London, the Shard and a large share of the Thames. What’s more is that the garden is free to visit, and if it’s a special occasion, you can visit the Darwin Brasserie or Fenchurch Restaurant to really make a day of it. Plus, both eateries pave the way for those awe-inspiring views to continue.

Emirates Air Line

If heights, or stunning views rather, are your jam, the Emirates Air Line may also take your fancy. Located at the Royal Docks, this cable car link offers further incredible views, without the crowds that gather in agonisingly long queues found at The Shard or London Eye. A truly unrivalled perspective of the city, it’s a brilliant chance for some sightseeing, and regardless of the end you start at, you’re in for a true scenic treat.

Buddhapadipa temple

Found in Wimbledon, this was the first Thai Buddhist temple to be built in the UK. Found amongst the greenery and peaceful surroundings of West London, it’s a hidden gem that is a haven for mindfulness. The trip to the temple will transform for your jaunt to the capital into a trip to China for the few hours you spend there. And if you take a glance at the Buddhist calendar, you’re likely to find meditation classes and festivals that coincide.

Eltham Palace

Think you’ve got an eye for style? A venture to this South East London stately home should definitely head your list. The medieval authenticity of the place still remains there for all to see here, but the elegance of the 1930s art deco refurbishment work is a sight to behold. For the era, the enticers were completed to the utmost standards making for some deco chic that just can’t age. If you’re a fan of Poirot, the foyer is easily recognisable from many of the famed series’ many episodes.

There’s also Eel Pie Island, London’s Roman amphitheatre, Wilton’s Music Hall and so much more to offer. Don’t be afraid to cram in as much as you’re able to as the Dorsett Hotel, City of London makes for the ultimate place to unwind after a busy day of activities and sightseeing. The capital has so much to offer, and more. It really is no surprise that it’s one of the most visited and adored cities in the world.

 

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Platinum Rapid Funding CEO, Ali Mayar Talks About the TED Talks That Changed His Life

 

TED Talks are as popular as ever these days, and people love learning as much as possible from them. A lot of them end up being very interesting, and it doesn’t take much time or effort to consume them anywhere a person is located.

Ali Mayar, the CEO of Platinum Rapid Funding, is someone who is a firm believer in the importance of TED Talks. In fact, when talking to him recently for an interview, he started talking about three in particular that changed his life. Here’s a little bit more information on how he responded to certain options.

Which Ted Talk has made the biggest impact on your life from a job perspective?

The investment logic of sustainability by Chris McKnett is one that I found extremely interesting. He takes a look at power investing, explaining how there is more than just simple numbers. He was able to pack in a ton of information in a short amount of time, and I have since looked into a lot of other stuff that he offers.

He really has a way of simplifying everything, which I can appreciate as someone trying to learn as much as possible. Even if a person has no prior experience, they can take away quite a bit from him. It is extremely hard to argue with all the results he has been able to have.

Is there a TED Talk that you would recommend for small business owners that might use your site?

For anyone who is considering Platinum Rapid Funding Group, there are a lot of TED Talks out there specifically for small business owners. I personally took a lot away from Richard St. John’s 8 secrets of success that is still very relevant to this day. Even though it was released in 2005, he talks about the eight secrets of success in just under four minutes. It’s a lot of information to process in a short amount of time, but it really motivates.

It’s a great starting point for anyone who might be a little stuck with how their business is going in general. Maybe they need that extra bit of push to get to where they want to be.

What about those people who are just starting out? Where should they turn to get some additional information?

Bill Gross has a very interesting Ted Talk where he discusses why startups succeed. Titled as “The single biggest reason why start up succeed,” he gets into what matters. If a person is willing to put in the time and effort to get to where they want to be as a business owner, they have a chance to have some extreme success.

I think he is really great for all those people who find themselves on the fence about going all in on a start-up company. It is a very difficult decision to make, but people are able to have quite a bit of success in the end if they are going into everything with the right mindset.

 

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Fix It Ticket: How To Handle a Fix-It Ticket in Los Angeles

A fix-it ticket is a citation issued by a police officer that requires you to remedy something mechanically inoperable on your car. Otherwise, you will have to pay a fine. By simply handling the issue in a timely manner, you can save yourself a lot of hassle and money. There is no need to fret when you receive a California fix it ticket because it is generally easy to correct.

Examples of Fix-It Tickets

Some common reasons why a police officer may issue such a ticket include a broken taillight, cracked windshield or having window tint that is too dark. You may also receive such a ticket for failure to show insurance or registration. In these cases, there is no mechanical issue to fix. You simply have to appear in court to show the judge you have said insurance or registration and pay a small dismissal fee.

Steps for Handling Your Fix-It Ticket

First, you should correct the problem. Then, you must take your vehicle as well as a copy of the written citation to a local law enforcement agency. They will sign off on the ticket, which indicates that you have remedied the situation. In the event you receive a ticket for no registration, you will need to acquire paperwork from the DMV in order to show you are up-to-date.

After handling this, you will need to find the Los Angeles courthouse nearest you. You should find a list of nearby courthouses on your citation, but your traffic ticket attorney can also inform you. There is no way to handle these tickets by phone or online. You should make an appointment to appear in court so that you are not wasting time standing in line. Once you have your chance to appear in front of a traffic clerk, you must show you corrected the issue and that the police signed off on it. Most of the time, the clerk will dismiss it right then and there although you may have to schedule another court date for you to see a judge.

When You Fail To Appear in Court 

In the event you fail to appear in court for your fix-it ticket, several things will happen. Your fine will increase substantially, and a hold will go on your license. This hold will turn into a suspension if you fail to appear in court in a timely fashion. The police may catch you driving on a suspended license, which is a misdemeanor. Things can quickly spiral out of control, which is why you want to handle these tickets quickly. It is not enough to have the police sign off on the fix. You must appear in court to show you have taken care of everything.

Stay Safe

Fix-it tickets may be annoying to have to deal with, but you should follow each step precisely so that you can put it behind you. In the event you require legal assistance at any turn, do not hesitate to contact a Los Angeles traffic ticket attorney to help you out. You can save yourself a lot of hassle by letting someone else do the heavy lifting.

 

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How to Make Your Home More Security-Friendly

Having a safe home is paramount, especially if you live in a more remote area with a growing family or are the sole occupant spending a lot of time home alone. Whether you live in a busy city, near the countryside or have a detached house amidst acres of farmland, when it comes to security, it’s all the same. Buying or renting a home is one of the most important investments you can make, and you’ll naturally want to protect it in the best way possible: and that’s where home security systems come in.

Below are just a few ideas on how you can make your home more secure.

Install a Security System

An overall security system is one of the most critical elements you can incorporate into your home, such as an adequate house alarm. Not only will it enable your home to be more secure, but it will give you peace of mind, too. Security systems come in a variety of different forms and price options, so you’ll need to analyze the amount of security your home needs, based on size, outside space and overall requirements of you and your family. It’s also essential to analyze the security demands of your neighborhood, too, such as level of crime rates and what your neighbors are doing to maintain the safety of their homes.

There are many things you can do to install a security system yourself, but it’s a good option to employ a professional to install the system, that way you know it has been done efficiently. Professional security systems may also offer other benefits, like fire alarms, which is why comparing the best security systems is vital.

Secure Your WiFi Network

Most people neglect the security of their internet when thinking of their home safety, as it isn’t as obvious as locking the doors and securing the windows. Your WiFi network, however, is an important gateway into your personal and financial information. It’s essential to protect your WiFi from outside hackers, especially if you are using a wireless network. The best way to do this is to invest in a firewall and antivirus protection, as well as hiding your home network and creating a strong, impenetrable password.

If you have a family with younger children or teenagers, it’s also important to teach them about safe WiFi usage, and so they understand not to tell any outside sources the details of their network or its password.

Invest in Security Cameras

One of the best features of security cameras is that they are visible – meaning any potential criminals will be able to see them and be deterred. If the worst were to happen, however, security cameras also enable a means to provide evidence and bring the person responsible to justice. Security cameras can be coupled with your complete home security system, or you can have them as standalone options to further your home security. You can choose a variety of durable options, such as waterproof casing, and also have them work via motion detection.

Light It Up

Criminals will love dark spaces and shadows, and see potential in those homes which don’t have adequate outdoor lighting. It’s a good idea to install lights around your main doors, along the front pathway if you have one, and generally scattered in the garden or outside space. You can save money (and the environment) by opting for solar-powered lighting, too.

Motion-sensor lights are a great choice to install outside your property as well.

It’s also a good idea to leave a light or lamp on in your home if you are spending the evening out, to give the impression that somebody is at home and it hasn’t been left empty and vulnerable.

Having adequate lighting is also an important safety feature for you and your family, as it provides a means to safely travel outside your property during the darker months or darker times of the day, preventing trips and falls.

Consider a Home Safe

It’s important to plan for any eventuality, which unfortunately includes the possibility of an intruder finding their way into your home. In this event, it’s crucial to ensure your valuables and personal documents such as passports and financial information are secured, and a home safe is the perfect investment to do so. The best option is an anchored, fitted safe which can’t be moved or taken out of the house by the intruder. Also ensure it’s big enough to fit everything in which you need to store.

 

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Top 4 Tips on Starting a Home Improvement Business

 

It’s not hard to see why the home improvement industry continues to rise in popularity. After all, the vast majority of homeowners commit a substantial amount of resources to the betterment of their properties. And while some of the tasks that it entails are achievable through DIY, most require specialist services that can only be accomplished by trained professionals.

But despite how profitable this venture can be to pursue, there are a few things to consider before you start your home improvement business. So, to maximize the return on your investment, here are a few top tips that you should keep in mind.

Choose your niche

Before you establish your business, it’s crucial to define your market first and choose your niche carefully. After all, there are several areas of specialization within the home improvement industry, such as remodeling and restoration, and it’s not economical or feasible for a startup with limited resources to engage in all of them at the same time. And by sticking to a few to start, not only will you differentiate your business from your competitors, but you will also mitigate the chances of overextending the company too.

Invest in marketing

In any line of business, marketing is vital. And the home improvement industry is no exception. After all, no matter how excellent the services offered are, it won’t produce the desired profit if your target audience is unaware of your existence. More importantly, the industry is rife with competition too. And an investment in marketing services like the Local SEO Company West Palm Beach offers can go a long way toward generating the awareness and exposure that the business needs to secure its market.

Research your options

In the home improvement industry, the equipment and tools that a business has at its disposal can often determine its level of success. However, this doesn’t necessarily mean that you have to spend a small fortune in getting what you need. After all, profit margins will ultimately hinge on company expenses. So, before you start spending some money, always research your options first. In this way, you’re much more likely to find better deals and inexpensive alternatives and, as a result, increase revenue.

Don’t forget about insurance

While you may have the capital to establish the company, it’s essential to ensure that there’s enough for insurance too. After all, it’s impossible to operate a home improvement business without basic policies covered. And by taking the time to consult with a broker first, not only will you be able to get the insurance that the business requires but also keep yourself from spending on policies that are unneeded.

It’s easy to see the appeal of a home improvement business. With a consistently high demand for its services, it can guarantee sizeable returns. And by following the tips listed above, not only are you minimizing the chances of encountering problems and issues along the way, but you’re also far more likely to achieve the desired results as well.

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Don’t Settle for a Low Offer Even if You’re Desperate to Sell Your House

 

You have reasons for selling your house. You also discussed it with your family. The problem is that you couldn’t find the right buyer. It’s been a while since you placed the property for sale, but no one took the offer. Since you’re already desperate, you decide to accept whatever the next offer is. Before you get there, you need to realize that there are other choices.

Repair your house first

The value of your property could drastically increase if you fix any damage first. Ask for a valuation expert to come over and check your home. You will then know its current value and what else you can do to improve its market price. If you’re okay to take the risk, you can do those changes and hope that someone will buy it at a higher price.

Partner with an agent

Although you can list your property online, you can’t expect to find serious buyers. It’s possible that people will not take your offer seriously. As such, it’s best if you partner with a real estate agent. Look for top agents in your area who will guarantee that your property gets sold in no time. You might have to pay the agents for this service, but it’s okay. You would rather have them take a portion of the profit than not having any profit at all. Given the extensive connections these agents have, there’s a huge chance that you will sell your property soon.

Compare your price with the other properties in the area

You need to check how much your neighbors are selling their houses for. Perhaps, you’re asking for too much. Therefore, you feel like you’re settling for a low price even if you’re not. When you realize that the offers are reasonable enough, you might want to take the deal and walk away.

You can choose wholesale buyers

If you want a quick transaction and to receive a cash payment, you can select wholesale buyers. They will offer a reasonable price for your property. It won’t be the most significant offer out there, but it’s good enough. Besides, you won’t need to spend a lot to close the transaction. There’s no need to repair the damage in your house. You also don’t need to pay the closing fees. It’s a straightforward transaction, and you can walk away with the amount offered. Check out Sell My House Fast for more information about this opportunity.

Given these choices, you have to think twice before settling for a low offer. You might regret selling your property if there’s still a way that you can sell it at a higher price.

You also need to research the market and see if it’s an excellent time to sell your house. Perhaps, the low offer you’re receiving isn’t terrible. The economy isn’t doing well, so you don’t get a lot. You can suspend your plans to sell now or accept the low offer.

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Money Mistakes That Could Destroy Your Finances

Building a stable financial future is a difficult thing to do, especially these days. Modern breadwinners have to work hard to navigate a treacherous professional landscape in which too many Americans are making too little money, even as the prices of essential things like shelter rise. Still, many Americans manage to scrape together the cash they need to survive and, in many cases, thrive. They’re careful and clever, and they save their pennies for rainy days and retirement.

The care and wisdom of these Americans makes it only more frustrating to see sound financial decisions derailed by occasional mistakes. Unfortunately, it only takes one misstep to undo years’ worth of careful saving and budgeting. That’s why you need to be vigilant and avoid the pitfalls that have destroyed so many lives. Here are a few common money mistakes that could threaten your finances. Steer well clear of them.

Taking out too much auto debt

Debt can be a very dangerous thing in personal finance, but — as many Americans are aware — debt can also be a tool. A home loan can help people increase their net worth in the long run, and loans for large purchases like cars can help pace out a big expense and keep bills paid, savings account stocked, and futures bright.

But be careful, because any type of debt can be toxic if it’s more than you can afford to pay back. You should be particularly careful about loans that might reasonably be viewed as just “OK” debt, rather than “good” or “bad” debt. Car loans are a great example: While they can certainly be sensible, they aren’t exactly good. You’ll want to be careful about how much you take out, so that you don’t end up being one of the many Americans who fall behind on their auto loans.

Part of the trick is to shop in the right places, say the pros at a respected Honda dealership in North Olmstead, OH. You don’t want pushy salespeople urging you to take out tons of debt for a pricey car; you want helpful people who have your best interests at heart. Do your research, shop wisely, and avoid taking out lots of debt. Then, apply this same logic to other large purchases.

Turning investing into gambling

If you’re saving for retirement, then you’re probably already aware that you won’t get far without investing your cash. Thanks to inflation and the relatively meager power of simply pocketing your pennies, you absolutely have to get your money to generate interest if you’re going to retire as comfortably as you might hope.

It matters, though, how you invest. Putting cash into tax-advantaged accounts like 401(k)s and IRAs is a smart move, because it limits your tax burden and helps you maximize the value of what you’re saving. But inside and outside of these accounts, it also matters enormously which stocks, bonds, and funds you buy or buy into.

So crack open a guide to trading for dummies, or hire a financial adviser who knows what he or she is doing. Look for safe and reliable ways to grow your retirement fund. If you have some extra money to play with and want to get creative or start day trading, great — but keep your retirement nest egg growing slowly and safely, and watch out for leveraged strategies that leave you exposed to risk. Investing is sensible, but you need to make sure that investing is what you’re doing — rather than speculating or gambling.

Using credit cards too often

Credit cards are convenient things, because they let us buy things without having to carry loads of cash around. But that convenience isn’t really the point of your credit cards, at least not from the perspective of the credit card companies. The real point is the credit — essentially, each purchase is a little loan that you pay back when you pay your credit card bill.

And if you let your credit card balance roll over month to month, you’ll find out that those loans often come with hefty interest rates. On top of this, psychologists agree that credit cards encourage us to spend more money. So be careful with those credit cards, and limit how much you buy with them. Pay off your full balance every month, and remember: If you can’t afford to pay it off, then you can’t afford to buy it with a credit card.

 

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Trade Fair Tricks – 5 Ways to Stand Out Among Thousands of Other Vendors

Trade fairs can be a tricky endeavor. Potential customers are walking around with swag bags from a variety of vendors with items they may never even look at, much less use. So how do you stand out amongst the crowd and create not only name recognition but also the opportunity for a future sale? Below are five ways to stand out among thousands of other vendors at a trade fair:

1. Provide Unforgettable Promotional Products

Every booth at a trade fair is going to offer a promotional product. Typically, a company buys a few different items and offers them until they run out. If you want to hand out some unforgettable promotional products, do a little research. Check out the booths of all your competitors at the first trade fair of the year and see what they are offering. They are most likely going to be offering that thing all year. Then, research in hand, create some radically different promotional products branded with your company logo. Get creative! What would capture your attention at one of these events? Make that.

2. Offer to Charge Cell Phones

Trade fairs can consume the whole day, and people are busy texting, talking, answering email, and checking their social media during the affair. One easy way to drive some traffic to your booth that will either stay a while or return a second time is to offer cell phone charging stations. Take advantage of those drained phone batteries to create a conversation with potential customers.

3. Create an Interactive Experience

Encourage participants to visit your booth by creating an interactive experience with your brand. If your product line is broad, create a questionnaire to help potential customers understand which of your products will meet their needs. Allow them to engage with it on their cellphones or a touch screen in the booth. If your product lends itself to an in-person experience, invest in some virtual reality headsets and offer the opportunity to try it out.

4. Pull a Stunt

Create a buzz around your booth by pulling a noteworthy stunt. Find something relevant to your business that would capture the attention of trade fair attendees. Maybe you could bring in some actors and create a soap opera about your business that airs live every hour. Perhaps a puppet show might get people laughing. Maybe you can convince the keynote speaker to let you pull a humorous stunt during his address. The only limit, aside from decency, is your imagination.

5. Utilize Social Media

Even though people are at the trade show in person, you can still drive them to your booth by utilizing the power of social media. Start early, before the show by creating hashtags and social media campaigns that will make them want to visit your booth to be part of what is trending. During the trade show, take advantage of people checking in to their various social media apps to geotarget them with ads about your booth.

If you want to stand out at a trade show amidst thousands of other vendors, you must be memorable, helpful, and meet people where they gather. Be memorable by creating unforgettable promotional products, pulling a stunt, or creating an interactive experience with your brand. Be helpful by offering to charge attendee cell phones. Meet people where they gather on social media by creating compelling campaigns and geotargeting. The more creative you can be about your presence, the more likely you are to draw in potential customers.

To read more on topics like this, check out the technology category.