5 Benefits of Animated Advertisements
For businesses who want to introduce their products and services to a wider audience, advertising has been an integral part of their marketing strategy. Nowadays, it seems like more businesses are choosing animation to create their advertisements, and for a good reason too. Animated videos have certain advantages over live-action videos. Here are five of them:
Creativity
With animation, the sky’s the limit! It allows you to be as creative and outrageous as you want to be so that your ad can stand out from the crowd. Alternatively, you can use animation to produce a classic and timeless ad that will stand the test of time. No matter which way you want to go, you can do pretty much anything with animation. There are no physical constraints when it comes to animated videos, which helps you to avoid generic advertisements that consumers have seen before.
Cost
Unlike what some may think, producing animated videos doesn’t cost more than live-action videos. In fact, by choosing the animated route, you can cut or eliminate certain costs, including:
- pre-production costs (location scouting, auditions, etcetera),
- location and set design,
- costumes and props,
- actor’s fees,
- crew salary,
- camera and equipment.
You need to shoulder all of these expenses and more if you produce a live-action video advertisement. It doesn’t matter if you decide to produce the ad yourself or if you hire a video production company.
On the other hand, an animated video is more cost-effective. If you’re not skilled in animation, you can hire an animation company in UK like Liquona to bring your vision to life.
Flexibility
Animation also gives you a lot of flexibility. For instance, if you still want the effect that live- action actors have, you can put them in front of a green screen and then animate the set. Or you can have a live set and have animated characters interacting in it. Combining these two elements can lead to an interesting final product that will capture the curiosity of the audience.
In addition, animation can also be more flexible in terms of adjustments that you may want to make after the first draft of the video. You don’t need to bring in the actors and crew for reshoots. In the off-chance that there are changes you want to make, you can save time and money with an animated video.
Production
When producing a live action video, there are a lot of things that can go wrong. Equipment may not work. The weather can change. Actors may suddenly encounter a personal or medical crisis that prevents them from showing up to set.
You don’t need to worry about any of these if you choose an animated video.
Uniqueness
Lastly, animation also allows you to create a unique character that not only embodies your business but will also stick in the minds of your audience. For example, when you see a little white blob with a chef hat, you’ll immediately know that it’s the Pillsbury Doughboy. Once you’ve created this character, you can use it in other videos to solidify your brand.
In advertising, animated videos may not be as traditional as live-action videos. But that shouldn’t stop you from using animation! With the right animation company, you will have a unique, creative, and cost-effective advertisement that your audience will love.
